Has a single week gone by since megastar K-Pop group BLACKPINK's huge rise where its members haven't bagged international fashion campaigns and collaborations? Hard to say. This week, its eyes on Jennie, who has continued to accumulate a portfolio of luxury campaigns over the course of her career. Calvin Klein is the latest brand to have her face a campaign, specifically Heron Preston x Calvin Klein's recent collection. It's the newest partnership to certify her as a global face and leading fashion icon.
A capsule that was revealed last month between the iconic American brand and the Streetwear designer, the collaboration marks the first co-branded capsule with Preston since he joined the House as a creative consultant to Calvin Klein.
The undergarments, donning Calvin Klein’s signature logo along the elastic waistband, are highlighted with hints of Preston’s signature neon orange details.
The latest campaign featuring Jennie Kim, was lensed by Kim Hee Jun, which arrives alongside a campaign video, which shows the K-Pop megastar in a sleepy setting as she plays around with a camcorder. The singer is dressed in an oversized zip hoodie with the collaborative bra, as well as a bralette with jeans for an extra-comfy look.
You can view the campaign, below.
Alongside her campaigns with various brands, there has been speculation that Korean fashion label Nieeh was founded by Jennie, who is secretly a co-owner of the label. The brand was founded in 2019 and has been a cult favourite ever since. Known for its minimal styles, neutral palette and bags with a decorative chain link strap, there are a few signs that point to Jennie's involvement with the brand, which you can read all about, here.
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