Arts / Culture

Bella Hadid is entering the metaverse with her first NFT

bella hadid nft

Bella Hadid has introduced her inaugural NFT drop, titled CY-B3LLA, in which holders will be given the opportunity to meet her in person. The model took to Instagram to announce the new project, with much buzz circulating around the release.

“Say hi to CY-B3LLA,” wrote Hadid in the official launch on Instagram. “As we’ve been reminded too many times, the universe we live in is imperfect. But I believe this provides a true opportunity to build a meta community, sustained by peace, love, compassion and meaningful connections.”


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A post shared by Bella 🦋 (@bellahadid)

What is the artwork included in the Bella Hadid NFT?

CY-B3LLA is created in partnership with reBASE and will consist of 11,111 exclusive NFT’s, each piece a unique 3D scan of Hadid and serving as a means of connecting with her fans. Better yet, those who collect the NFT will gain access to an in person meet-and-greet with Hadid alongside exclusive global events. Hadid says her NFT is the start of a new chapter for her connection to fans.

“That’s just the beginning. In the coming months, we’ll grow this new meta-nation with real locations and events all around the world, where I can meet each and every one of you.”

More information is set to be released in the coming weeks concerning when and how fans can register for the NFT. However, for the time being, you can join Hadid's online community here to be kept up to date with the latest on her digital artwork.

NFT’s are continuing to rise in popularity and prominence as the digital art becomes more common throughout the industries of art, fashion and as a symbol of cultural milestones. Having recently launched our very own RUSSH 100 NFT in celebration of our centennial issue, you can read all about the medium through our chat with Culture Vault’s Michelle Grey.

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Image: Instagram