The internet is a melting pot of makeup inspiration. From emerging to established artists, there's an endless stream of looks, techniques, colour combinations, trends, textures and product recommendations available to us. If you're sick of looking like yourself, interested in up-skilling, bored of no-makeup makeup or just simply love looking at beautiful images, the beauty Instagram zeitgeist is the digital place for you.
From brown lips to orange liner, shocking pink blush to grungy Bambi lashes, find all the very best beauty Instagram accounts and makeup inspiration on the internet according to RUSSH, below.
Industry Icons
These are the names that will go down in history; the creatives that have masterminded campaigns, invented techniques, initiated trends and changed the face of beauty in the process, from Mother Pat McGrath to French poster girl Violette.
Pat McGrath
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Pat McGrath is one of the most influential makeup artists in the world. Known for her bold use of colour and boundary-pushing looks (you might remember her porcelain skin creation on the runway for Maison Margiela), she’s been shaping runway beauty for decades. Her brand, Pat McGrath Labs, has become a global favourite, built on creativity, innovation, and inclusivity.
Peter Philips
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Peter Philips is the creative director of Dior Makeup and a key name in modern beauty. Known for his clean, graphic looks and attention to detail, he bridges classic elegance with fresh, unexpected twists.
Jo Baker
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Jo Baker is a British makeup artist known for her bold, artistic approach to beauty. Based in L.A., she works with some of the biggest names in Hollywood, from Vanessa Kirby to Daisy Edgar-Jones. Her looks are playful, fresh, and never afraid of colour, always pushing red carpet beauty into more creative territory.
Pati Dubroff
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Pati Dubroff is a longtime Hollywood favourite, known for her polished, glowing makeup and timeless approach to beauty. She’s a CHANEL artist, and is behind looks for stars like Margot Robbie and Phoebe Tonking, bringing a soft, effortless touch to every red carpet.
Violette
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Violette is a French makeup artist and the founder of Violette_FR, known for her effortlessly cool, Parisian take on beauty. Her style is all about lived-in colour and fresh skin via bold eyes, blurred lips, and nothing too perfect.
Lisa Eldridge
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Lisa Eldridge is one of the most respected names in beauty—a makeup artist, author, global creative director of Lancome, and founder of her own namesake brand. Known for her timeless looks and deep knowledge of makeup history, she brings a thoughtful touch to everything she does.
The new guard
And now for the trailblazing beauty Instagram accounts. While all of these artists are established, the represent a new wave of fresh young talent and the distinct aesthetic to match.
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Marcelo Gutierrez is a New York–based makeup artist known for hisexpressive beauty looks. With a background in painting and performance, his work often blurs the line between art and makeup. He’s collaborated with designers like Collina Strada and Eckhaus Latta, bringing a fresh, intimate energy to the world of beauty.
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Thomas de Kluyver
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Thomas de Kluyver is a Dutch makeup artist celebrated for his sleek, modern approach to beauty. Known for clean lines and flawless finishes, he blends classic techniques with contemporary edge, both on runway and editorial shoots.
Issamaya Ffrench
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Isamaya Ffrench is a boundary-breaking makeup artist known for her bold, avant-garde looks and fearless creativity. Mixing art and beauty, she pushes makeup beyond convention—think dramatic textures, unexpected materials, and powerful storytelling. She also launched her own eponymous brand, offering innovative products that reflect her edgy, artistic vision. Whether on runway or in her studio, Isamaya is all about making a statement.
Sam Visser
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Sam Visser is a makeup artist and creative director known for his fresh, natural aesthetic and strong editorial work. His looks often highlight glowing skin and effortless beauty, balancing artistry with wearable style.
Fara Homidi
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Fara Homidi is a makeup artist known for her fearless use of colour and texture. She blends creativity with precision to craft statement-making beauty, both on set and through her own brand, Fara Homidi Beauty, which reflects her artistic vision and passion for innovative products.
Leah Darcy
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Leah Darcy is a makeup artist and creative director known for her effortlessly cool, fresh-faced looks. She’s a regular collaborator with Rhode Beauty, bringing her signature natural, radiant style to their campaigns and beyond
Cécile Paravina
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Cécile Paravina is a French makeup artist and Chanel Global Makeup Creative Partner, celebrated for her elegant, refined style. Known for creating polished, timeless beauty looks, she’s worked extensively in fashion and advertising, bringing a sophisticated, effortless glow to every face she touches.
Valentina Li
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Valentina Li is a London-based makeup artist, creative, and and Chanel Global Makeup Creative Partner known for her playful, fresh approach to beauty. She mixes bold colour with natural textures, creating looks that feel modern and expressive.
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