The lead up to Barbie has coloured our worlds bubblegum pink. It's sparked a flood of collaborations between Mattel and, well just about everything – from Glasshouse to Impala Skates to Balmain. There's a Barbie Dreamhouse listed on Airbnb. Nicki Minaj, Ice Spice, Lizzo, Billie Eilish and Dua Lipa feature on the hyped soundtrack. Margot Robbie is recreating the doll's most memorable outfits at each global premiere. And that's all before we get started about TikTok, where creators are sharing their best Barbie-inspired fits, eating pink burgers and dyeing their pools pink. Seriously. What's more, it seems everyone is joining in on the marketing hype with fatigue nowhere to be seen. So how is the world responding Barbie, and what are the reactions like across the internet?
So with the film debuting in cinemas across the country and the first reviews trickling in, we thought we'd take the temperature on how audiences are feeling about Greta Gerwig's Barbie. Feminist hero, capitalist cash cow, or perhaps something more nuanced? There verdict is in and here are the best internet reactions to Barbie.
— cameron (@cambeserious) July 19, 2023
me all this week: pic.twitter.com/K8iA3fdnfp
— barbie out of context (@girlbloggerbarb) July 20, 2023
The #BarbieMovie was GREAT!!!! but there was a hyperspecific joke about how 'Depressed Barbie®' started her 7th rewatch of the Pride & Prejudice TV show from 1995 show and since I started my 24th Pride & Prejudice rewatch just yesterday I REALLY FELT ATTACKED 💀💀💀 #Barbie pic.twitter.com/yhDnEQ4Tav
— I’m GAY up death (@SwiftieofCain) July 19, 2023
me acting surprised with all the Barbie reviews as if i didn’t know it was going to be the movie of the century since the beginning pic.twitter.com/dgol3crEYD
— galiIea (@fiImbarbie) July 18, 2023
barbie getting nothing but positive reviews as expected pic.twitter.com/f8cGePtqPg
— allure saw barbie (@allurequinn) July 18, 2023
barbie review bringing out the worst in guardian sub-editors pic.twitter.com/guZAiMRxu9
— Prof. Grace Lavery (@graceelavery) July 19, 2023
— Chris D. Jackson (@ChrisDJackson) July 23, 2023