Following on from the success of its Spring 22 virtual runway show (the one in partnership with The Simpsons that was splashed across all of our Instagram feeds), Balenciaga's ready-to-wear campaign undergoes a cyber robotic make over for Spring 22.
Coming from a brand that once cloned the same model 44 times for its runway show and once made its own video game, it comes as no surprise that delving deep into the world of robotics and Skeltonics would be the next venture for creative director Demna Gvasalia.
Working in partnership with robotics manufacturer Skeltonics and artist Ikeuchi Hiroto, the campaign and Spring 22 collection look book sees the models transformed into half robot or half transformer. Large futuristic sculptures make a debut worn accompanying and almost accessorising each look, with large scale robotic harnesses and arms alongside cybernetic face masks.
The robotic pieces, or as one could even say art sculptures, will be on display throughout Balenciaga Flagship stores in Japan and at the Balenciaga store in Paris Montaigne. Balenciaga also celebrates the reopening of its Tokyo Flagship store in Aoyama with an exhibition of its exoskeleton suit designed by Ikeuchi Hiroto with Skeltonics.
Balenciaga Spring 22 campaign have also released a video directed by Yilmaz Sen, seeing the collection through remote settings and supernatural realms, ending with the slogan "HERE IS ANYWHERE" that feels very fitting with the futuristic and dystopic themes present throughout the whole Spring 22 collection and campaign.
The full Balenciaga Spring 22 campaign video is available to explore on balenciaga.com along with the full campaign available to view online. More news and updates are available throughout Balenciaga social media or view our full Spring 22 collection show coverage online.