The meeting point of capitalism and activism isn't an easy junction to navigate. But it helps to know which brands are willing to contribute funds to the organisations enacting change on the ground - even if this represents a fraction of what's needed for real, institutional, change. Below, you'll find a list of Australian brands donating funds to causes in support of Black Lives Matter. Including those who have, importantly, pledged that this only the beginning.
Neada Deters' organic skincare brand raised $3247 from sales over the weekend with all proceeds to NAACP Legal Defense Fund, Black Trans Femmes in the Arts Collective, Southern Poverty Law Centre and the Loveland Foundation. This month the brand is working with advocates to raise additional funds for bail relief and other urgent needs in the fight against racial oppression.
Go-To has announced the brand will be donating to Black Lives Matter in the US, and Australian organisation Change The Record. Change The Record works to end the incarceration of, and family violence against, Aboriginal and Torres Strait Islander people.
Mecca Cosmetica is donating $50,000 to the Stars Foundation, a long-time M-Power partner, which provides educational opportunities to Indigenous Australian and Torres Strait Islander girls and young women.
Cotton On Group has pledged financial support to organisations which fight against racism, inequality and support the Black community. The brand has flagged that it is "working closely with our teams on the ground in the USA and here in AU to understand where our donation can have the biggest impact", promising an update in the days to come.
The sunglasses brand announced last week, it would donate $50,000 to organisations that support the fight against racial injustice. It has pledged additional donations of $100,000 by the end of 2020.
The accessories brand has donated to Minnesota Freedom Fund, I Run With Maud Gofundme, NAACP (National Association for the Advancement of Coloured People), Common Ground and Change The Record. It has encouraged followers to do the same, or sign petitions listed here.
Rachel Rutt's newly launched label is donating 10 per cent of profits its Bell Pants to the Aboriginal Legal Service (NSW / ACT)
As an immediate action, Aesop has pledged US$100,000 to support organisations that fight racial injustice and promote opportunities for BIPOC.