My name is Poppy Delevingne, and I am the world’s greatest foot model.
The secret is out, iconic denim and clothing brand Frame has released its first ever shoe collection.
Known for their signature ‘dressed up casual’ aesthetic, with inspirations of French dressing and notes on 70s icons, the Los Angeles based lifestyle brand is now expanding its ever-growing luxury offering. The first ever shoe collection from Frame presents easy-to-wear pieces to complement the Frame woman’s everyday wardrobe essentials.
Handcrafted in Spain from the finest Napa leather, Frame launches the first drop with an offering of seven styles from modern sandals, slip-on and chunky loafers, lace-up espadrilles, retro worthy wedges and ballet flats with a twist. Designed with a comfortable fit in mind, these are the staple shoes to wear on rotation. My favourites are of course the easy-going leather thong heels and ankle-wrap sandals. Be sure to anticipate further monthly drops which include two-strap slides, stompy boots, ankle heel boots and leather knee-highs, yes please.
“Designing our own shoe collection is the next step in FRAME’s evolution” says Jens Grede, Co- Founder and Creative Director of FRAME. “The shoes have a beautiful silhouette and mirror our overarching design ethos.”
“Our shoe collection now completes the look of the FRAME woman,” said Erik Torstensson, Co- Founder and Creative Director of FRAME. “The shoes capture the essence of the brand’s style and will take our customer through life at times when she is already in her FRAME wardrobe.”
To celebrate the launch, Frame collaborated with model and actress Poppy Delevingne on a playful campaign film titled World’s Greatest Foot Model. Here we see Poppy exercise her comedic skills on what feels like an 80s news interview parody, admitting to the rumours and revealing her secret of her being an undercover foot model – all the while wearing Frame’s new shoe signature styles.
The Frame shoe collection is now available online and in select Frame store locations that have re-opened. Watch the full campaign film below.