Your inbox is full of sendouts, ads are popping up across your socials, and that pair of shoes you've been eyeing off is marked down. Afterpay Day – the biannual shopping event – is here for its second round this year. So if you're looking to top up on your favourite shampoo and conditioner or need to purchase a present for a friend, now is the time to strike.
At the start of any major shopping event like Afterpay Day or Black Friday we always like to emphasise mindfulness when it comes to our consumption. Do you really like that skirt, or is it just more appealing at half price? Will those sandals just gather dust in your wardrobe? Do you already have a similar pair? These are the kinds of questions we encourage you to prompt yourself with before loading up your cart and speeding through checkout, lest you regret it once the frenzy is over.
That being said, Afterpay Day is a great time to stock up on your proven favourite beauty products. Go-To, Sephora and Adore Beauty are all having sales. And if you're already considering joining the Dyson club, there's nothing like 40% off to ease the transition from that busted up vacuum cleaner to a fancy new cordless version.
So go forth with a level head and be prepared to walk away without spending a dollar. Below, these are the Afterpay Day sales to note, if you're participating in the shopping event this year. Godspeed.
| Brand | Discount/offer | Category | Start date | End date |
| Adore Beauty | 40% off | Beauty | 14/08/23 | 20/08/23 |
| Raie Eyewear | Up to 50% off | Fashion | 20/08/23 | |
| Normal | 30% off | Health | 17/08/23 | 20/08/23 |
| Kathmandu | 30% off when using Afterpay | Fashion | 17/08/23 | 20/08/23 |
| Swisse | 40% off | Health | 16/08/23 | 23/08/23 |
| Dune London | 20% off | Fashion | 17/08/23 | |
| Forever New | Up to 50% off | Fashion | 17/08/23 | |
| Nine West | 20% off | Fashion | 16/08/23 | 22/08/23 |
| Bondi Sands | 30% off | Beauty | 10/08/23 | 16/08/23 |
| Puma | 40% off lowest marked price, code: AFTERPAY40 | Fashion | 17/08/23 | 20/08/23 |
| Aveda | 20% off | Beauty | 15/08/23 | 20/08/23 |
| Bobbi Brown | 20% off | Beauty | 15/08/23 | 20/08/23 |
| Jo Malone | Complimentary 8-piece Cologne Discovery Collection with any $115 purchase. Plus, a Body Crème (50ml) when you spend over $250, exclusively online | Beauty | 16/08/23 | 20/08/23 |
| M.A.C Cosmetics | 20% off | Beauty | 15/08/23 | 20/08/23 |
| La Mer | Receive a 7-piece gift, featuring Treatment Lotion 30ml. Valued at $480 | Beauty | 14/08/23 | 20/08/23 |
| Clinique | 20% off | Beauty | 15/08/23 | 20/08/23 |
| Aje | 20% off | Fashion | 17/08/23 | 20/08/23 |
| Sephora | 20% off with a minimum spend of $120 | Beauty | 17/08/23 | 20/08/23 |
| Australis | 40% off | Beauty | 17/08/23 | 20/08/23 |
| Dyson | 40% off | Home | 17/08/23 | 20/08/23 |
| Sheridan | 40% off when you spend $50 or more | Home | 17/08/23 | 20/08/23 |
| Pe Nation | 30% off | Fashion | 17/08/23 | 20/08/23 |
| ASOS | Up to 70% off, +15% off code. Use code: Afterpayday | Fashion | 17/08/23 | 20/08/23 |
| The Iconic | 30% off | Fashion | 17/08/23 | 20/08/23 |
| Rebel | Footwear & Appare"}">20% off Full Price Footwear & Appare | Fashion | 17/08/23 | 20/08/23 |
| Free fullsize The Repair Shop face mask with Go-To orders over $59. Use code: AFTERYAY |
Beauty | 17/08/23 | 20/08/23 | |
| Kiehl's | Buy two, get one free. Add three formulas to cart and receive the lowest priced free. |
Beauty | 17/08/23 | 20/08/23 |
| Zulu & Zephyr | Up to 60% off sale | Fashion | 17/08/23 | 20/08/23 |
| Dion Lee | 20% off selected styles. Use code: DL20 | Fashion | 17/08/23 | 20/08/23 |
| Blanca | 30% off with code: AP30 | Fashion | 17/08/23 | 20/08/23 |
| Dyspnea | 30% off selected styles. Use code: AFTERPAYDAY30 | Fashion | 17/08/23 | 20/08/23 |
| Ngali | 30% Saving for orders of $100+. Enter Code: MKTG_AP30 | Fashion | 17/08/23 | 20/08/23 |
| Marimekko | 30% off sitewide | Fashion | 17/08/23 | 20/08/23 |
| New Balance | Upto 30% off the Everyday edit | Fashion | 17/08/23 | 20/08/23 |
| adidas | 25% off | Fashion | 17/08/23 | 20/08/23 |
| Calvin Klein | 30% off | Fashion | 17/08/23 | 20/08/23 |
| Hismile | 50% off | Beauty | 17/08/23 | 20/08/23 |
| Antler | Save 30% when you spend $249 PLUS a free Clifton Mini’ | Home | 17/08/23 | 20/08/23 |
| The Beauty Chef | 30% off | Health | 17/08/23 | 20/08/23 |
| Pfeiffer | 20% off online using the code 20APA | Fashion | 17/08/23 | 20/08/23 |
After some wardrobe inspiration? Here are our favourite fashion pieces from August. While these are our favourite transitional coats and jackets to keep you cosy in the in between months. And if it's beauty you're interested in, level up your skincare regimen with these 30 beloved beauty devices.
Image: Pinterest
