Fashion / Fashion Feature

Walking on sunshine: three ways we’re wearing winter’s brightest hue, yellow

yellow fashion trend

Now that Autumn is starting to settle in, why not embrace the season's golden hue to brighten your sartorial mood? The sunshine shade of yellow has been doing the rounds over the last year, slipping its way into covetable collections and earning its place as a fashion trend to watch. Luxury fashion House Bottega Veneta lists itself as one of the shades biggest fans, with several industry trailblazers crediting the brand for making yellow 'cool again'.

We can't say we disagree. A colour that both inherently boosts our mood and has received the sartorial seal of approval is guaranteed to catch our eye. Though we won't lie, initially yellow may seem like a daunting colour to tackle – especially for those among us who normally steer away from bold colour-ways. Surprisingly, however, yellow is not as challenging to merge into your wardrobe as you might think.

Here, we're sharing three foolproof ways to adopt the 'yellow fashion trend' this winter.

Faithfull denim

yellow fashion trends

Clockwise from bottom left: JIL SANDER bag; CAMILLA AND MARC jacket; BOTTEGA VENETA shoes; CAMILLA AND MARC jeans; TIFFANY & CO. earrings; JIL SANDER top.


As with most bold shades, if you're not quite ready to embrace a full monochrome look, it's best to pair your yellow pieces with a base shade or material that you're comfortable wearing. For obvious reasons, denim is the clear choice; but it's the shade of your denim that ultimately matters. Opting for darker denim is not only weather-appropriate but will also accentuate the golden hue of your yellow pieces; rather than washing the shade out as a light-wash denim would. Accessorise with gold jewellery and a touch of sparkle courtesy of a certain Bottega heel that is currently on our wishlist.

A touch of warmth

yellow fashion trend

Clockwise from bottom left: DION LEE top; LOUIS VUITTON bag; BALENCIAGA necklace; PROENZA SCHOULER coat; LANVIN pants; SAINT LAURENT boots.


Characteristically, incorporating colour into your winter wardrobe has always been a challenge; due to the simple fact that most of what's on offer during the cooler months are pieces in staple hues. There's no reason to disregard those forever pieces in favour of the yellow fashion trend, but rather, it's about merging old faithful pieces like your teddy coat and cowboy-inspired boots with brighter knits and trousers. Similar to denim, brown brings warmth to what can otherwise be a jarring colour; given yellow the 'hot girl winter in New York' feel we're all desperately chasing.

The ultimate pairing

yellow fashion trend

Clockwise from bottom left: CHRISTOPHER ESBER pants; CHANEL bag; ZIMMERMANN dress; PORTSPURE shirt; TODS shoes.


Taking inspiration from the Pantone Colour of the Year selection for 2021, the unlikely pairing of yellow and grey offers a sophisticated, but still deeply playful take on the yellow fashion trend. To create interest and depth, we suggest experimenting with contrasting textures, finishes and shades. Perhaps a buttery yellow shoe complimented by a brighter on top? And of course, how could you go wrong with a chain embellished Chanel classic flap...

Stay inspired, follow us.