Fashion / Fashion News

New Balance is dropping a new release of its coveted 550 sneaker today, and here’s where you can shop it

where to buy Rich Paul x New Balance 550

If you consider yourself a 'sneakerhead' or streetwear aficionado, there's no doubt you're already well acquainted with the sneaker of the year; the New Balance 550. Even if you're not someone who keeps up with the latest hypebae drops, it's almost impossible you would have missed these highly-coveted sneakers taking over your Instagram feed. In news that will be music to the ears of anyone who is dying to get their hands on a pair, a new release of the sneaker is about drop. This time, in the form of a New Balance 550 x Rich Paul collaboration, and we're about to tell you where to buy them.

Since its resurgence, the New Balance 550 has been through several different colourway iterations – each proving to be even more highly-sought after than the next. One of its earliest drawcards and the reason for much of its popularity is it 90s, college basketball aesthethic, which has become a major element of the street style trends we've seen over the last couple of years. It only makes sense that its latest rendition, which is dropping on December 10, is in collaboration with someone who knows the game as well as Paul.

This new drop features the sneaker's signature white base, with contrasting shades of navy and sky blue; the final touch being splashes of cotton yellow to tie it all together. Have you ever seen a better summer sneaker? Not if you ask us. If you're just as hooked and are looking to make an addition to your sneaker line-up, below, we're sharing where to buy the Rich Paul x New Balance 550 sneakers.

Where to buy the Rich Paul x New Balance 550 drop

If you're shopping in Australia, the good news is that you have two shots at scoring the new Rich Paul x New Balance 550 drop. The first, and most obvious place is of course the New Balance website, where the sneakers will be dropping at 10am (AEDT) December 10. You'll also be able to try your luck on the premium sneaker and streetwear website, Up There Store, based in Melbourne, Victoria.


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