Few brands feel as synonymous with a beachside getaway as Pucci. Founded by Emilio Pucci (aptly dubbed the Prince of Prints) in 1947, the brand's legacy is one rich in eye-catching patterns, vibrant hues, and slinky, easy silhouettes. In other words, the antithesis of quiet luxury and uniform dressing that tends to dominate trend cycles today.
While, a few decades ago, Pucci was the designer of choice while holidaying in Europe for the likes of Jackie Kennedy and Sophia Loren, in 2025, the brand has been discovered — and loved — by a new generation of fashionable insiders. Under the eye of creative director Camille Miceli, Pucci has reclaimed its spot on the throne of joyful dressing, and can often be seen on the likes of Hailey Bieber — who donned a lemon yellow set (and matching bikini) the brand for her recent Rhode summer activation — Alex Consani, and Kylie Jenner.
If you're anything like us, you've likely also developed a renewed interest in the brand. And whether you're gearing up to head to Europe, or just prepping your wardrobe for went the sun finally shines again here in Australia, you might be looking to get your hands on a Pucci piece or two. Luckily, we've done some digging, and found six places to buy Pucci online and in store in Australia. You're welcome.
1. Pucci
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Naturally, your first port of call should be the Pucci store. For those of us Down Under, you'll only be able to shop direct online. However, the website is well-equipped in terms of stock, with an extensive range of women's, men's, and children's clothes, as well as a selection of lifestyle pieces. Shipping is reasonably fast, too, with an estimated timeframe of 3-7 days.
2. The Real Real
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If it's vintage or older styles you're after, look no further. The Real Real stocks a range of Pucci pieces from various decades, including clothing and accessories. Obviously you'll need to be a little more vigilant to find exaclt yhwat you're after, but if you can invest the time, the pay off can be mega.
3. Net-a-Porter
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You can count on Net-a-Porter to be well stocked. Like just about everything, the online luxury behemoth has a healthy Pucci collection, ranging from the classics (sun dresses and scarves), to more obscure pieces, like mittens and sports bras. They have regular sales, too, so you might be lucky to score some pretty special pieces at a discount.
4. Farfetch
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Farfetch's Pucci range is about as classic as they come. Expect those signature swirling prints in up-to-date colourways, from soft pink and ocean blue, to slightly more muted tones of brown and orange.
5. MyTheresa
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Another well-stocked online retailer (with a singular store in Munich, Germany). At MyTheresa, you'll find plenty of Pucci, including a selection of exclusive styles. There's also regular sales, if a discounted piece is more your style.
6. Belinda International
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If you'd prefer to shop Pucci IRL, head to Belinda International in Sydney's Double Bay. There's a considered edit of holiday-ready styles, from slinky maxis to matching sets that practically beg you to book a flight to Europe. For those located elsewhere in Australia, you can also shop online.
Featured products are selected editorially. Our opinions are our own. Occasionally, we may receive a standard affiliate partner fee if you make a purchase using the links we feature.
