Whether you consider yourself a beauty aficionado or not, it's hard to deny the cultural impact of Hailey Bieber's beauty brand rhode. And now, Australians will finally get to see what the fuss is all about, with the brand officially en route Down Under in February, 2026.
So, when and where will we be able to get our hands on some Glazing Milk here in Australia? Here's everything you need to know.
Will rhode be stocked in Mecca?
In short, yes. Although in the US and Canada the brand is stocked in Sephora, Aussies will be able to shop through MECCA stores both in real life and online.
“We are proud to announce our global expansion to Australia and New Zealand, bringing the world of rhode to even more places and faces,” Bieber said in a statement. “When launching into the Australian market, we looked for a globally aligned partner and Mecca was that perfect fit.”
What about shipping to Australia?
If you're keen to shop direct, you'll be able to do that too. The brand's complete collection will ship to both Australia and New Zealand via rhodeskin.com
When will rhode launch in Australia?
rhodeskin.com will officially launch on Thursday, February 12. MECCA's flagships on Bourke street and George street will begin stocking the line exclusively that same day, followed by most other MECCA stores on Friday, February 13.
In the meantime, we'll be stocking up on our favourite Rhode dupes to keep our skin glowing.
Which products will be available?
At this stage, it looks like every product will be available at MECCA, so you'll be able to test every shade of pocket blush for yourself before too long.
When did E.l.f. Cosmetics acquire rhode?
The cosmetics behemoth officially purchased rhode for a whopping $1 billion on 28 May, 2025.
Bieber took to Instagram to break the news, writing, "I am so incredibly excited and proud to announce that we are partnering with e.l.f. Beauty as we step into this next chapter in the world of rhode. I found a like-minded disruptor with a vision to be a different kind of company that believes in big ideas and innovation in the same way that I do and will help us continue to grow the brand. I feel invigorated, excited and more ready than ever to step into an even bigger role as Chief Creative Officer, and Head of Innovation of rhode as well as strategic advisor to e.l.f. Beauty."
