Fashion / Style

The brands we’ll be watching at New York Fashion Week this month

Our second socially-distanced fashion month season kicked off on Sunday 14 under the virtual gaze of New York city (and the rest of the world), and much like last season, the NYFW schedule is spread over the entire month with all shows held as digital activations.

While tuning into every show feels like an impossible task, there are a few brands we'll be keeping a close eye on this season. While some shows will be new and exciting, others have dropped of the schedule altogether in favour of  alternate ways of showing new collections. From emerging labels to heritage brands, this is who we'll be watching from the Fall Winter 2021 Shows.


Collina Strada


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Hillary Taymour's Collina Strada is undoubtedly one of the most noteworthy and progressive shows on the schedule, and has been for the past few seasons. Built on the fundamentals of sustainability and transparency, Taymour's predominantly up cycled collections, which take form in oversized printed and hand-dyed fabrications, carry sentiments of political activism and reflect the brands commitment to tackling diversity issues such as racism and ableism within the fashion industry. The brands Fall 2021 show will take place at at 11:30AM EST on Wednesday, February 17.


Maisie Wilen


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Maisie Schloss, the emerging designer who has has unprecedented success since launching her brand Maisie Wilen in 2019 happens to have worked under Kanye West at Yeezy and become the first recipient of West’s incubator grant as a result. Now, it's all eyes on Schloss as we prepare for what she's got planned for her Fall 2021 show this season, which took place at 3:00 PM EST on Monday, February 15.




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The eponymous label of Svetlana Bevza is a Ukrainian brand whose design aesthetic is manifested through clean simple silhouettes. For their FW21 collection, Bevza is focusing on the significance of female strength and the way women have moved from the concept of ‘muse’ to world leaders and mitigating essential political issues throughout history. You can catch the brands Fall 2021 show at 10 AM EST on Wednesday, February 17.


Proenza Schouler


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Always a pleasure. Headed by Jack McCollough and Lazaro Hernandez, PSWL Proenza Schouler is born and bred New York-based womenswear label that speaks to the quiet comforts of quality craftsmanship, luxury fabrications, and timeless silhouettes. With a knack for subtle innovation that maintains the lasting-ability of a piece, we're excited to see what Schouler will present this season. The Proenza Schouler collection will be available to preview at 11:00 AM EST on Thursday, February 18.


Gabriela Hearst


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The queen of the wayward contemporary women aesthetic, Gabriela Hearst will be showing again this year. Her passion for sustainability and approach to responsible fashion always makes the eponymous brand one on our radar. The Fall 2021 presentation will take place at 12:00 PM EST on Thursday, February 18.


Rick Owens


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We know and love him as the reigning king of the obscure and cool collabs. Last season it was dystopian armor, thigh high platform boots, exaggerated shoulders and leather cut offs, complimentary with a mask for every look. This season? Who knows. Catch the Fall 2021 presentation at 10:30 AM On Thursday, March 4.

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