The new running sneakers serve as a marrying of Owens signature off-tempo silhouettes with Veja's sustainable roots and fabrications. The sneakers are offered in high-top and low top-s, with a recycled polyester upper and a bio-based cork outsole. The high-tops feature a sock-like fit around the ankle and each style is available in three colour-ways: black, butter, and rust. The low-tops offer the same colour variations and feature a a knitted upper and cork outsole which is constructed out of Amazonian rubber and rice waste.
With the state of the climate only getting worse, this is a sneaker collaboration with an ethos worth paying attention to. Owens and Veja first debuted the concept of an ongoing, sustainably focussed collaboration in September with an offering of sneakers which the latest collection has built upon. Created with materials like sugarcane, banana oil, rice husk, and natural rubber, the entire collection has a greater chance of one day breaking down, compared to most sneakers on the market which are usually made with a high percentage of plastic. With 85 per cent of all textiles end up in landfill, it's clear that there needs to be sweeping change across the industry at large.
But as we look towards a more eco-conscious future, it's refreshing to see individuals within the fashion industry do their bit in helping and not harming the planet. While multiple other brands follow suit and come together to offer sustainably minded products, we are reminded of the importance of the smaller steps which ultimately send ripples through communities and affect tangible change.