Standing the test of time. Alexander McQueen and Vestiaire Collective have launched a collaborative initiative all in the name of closing the fashion production gap. The pair will offer customers the opportunity to buy and sell archival McQueen pieces through Vestiare Collective's new Brand Approved programme.
It will work by contacting a select group of clients by Alexander McQueen, where they will be offered the opportunity to sell their previously purchased pieces back to Vestiare Collective. Once these items have been authenticated by Alexander McQueen, clients will then be issued with a credit note which can be immediately used to purchase new items from specified Alexander McQueen stores. The pieces will be available to purchase on a dedicated ‘Brand Approved’ page on the Vestiaire Collective app and site.
The commitment from both brands enforces the fashion industry at large's intention to implement sustainable practices across the board, with a strong emphasis on circular buying practices and thoughtful consumption.
“Alexander McQueen is committed to a move towards circular practice, both in the design studio and in the development of new business models. We are delighted to be the first house in the world to collaborate with Vestiaire Collective on its Brand Approved programme and to give beautifully crafted pieces a new story." Emmanuel Gintzburger, CEO of Alexander McQueen said in a press release. "We are confident that our customers will be equally excited to take part in an initiative that challenges a linear economy and sets a new and more sustainable standard for the future. We hope many houses will follow because to have impact-at-scale, we need to act collectively.”
“There is an urgent need to address the way we currently produce and consume fashion. Vestiaire Collective’s ‘Brand Approved’ programme offers a sustainable solution, reinforcing the importance of durability, whilst empowering first-hand fashion players to disrupt their linear business models and embrace circularity." Fanny Moizant, Vestiaire Collective Co-founder and President added. "We are incredibly excited to launch the new service in collaboration with the prestigious house of Alexander McQueen, driving a shared mission to embed circularity at the heart of the fashion ecosystem”.