Beauty / Favourites

We’ve rounded up 15 of the best viral TikTok beauty products of 2022

Tiktok viral beauty products 2022

There is no doubt that TikTok has taken over our brain space, and it doesn't take much for us to succumb to the slew of new beauty products thrust in our direction. No matter your preference, the algorithm will always find a way to put something in view that you simply must try. The beauty TikTok tribe knows what's up, and better yet? They are willing to do the hard yards and try all the wild and wacky hacks to give us the goods. Whether it's sunblock contour, skin or hair slugging or vaseline coated lash lift, we need little convincing.

Already, this year we have seen a number of viral products prop up on our radar that have had has in an instant buy frenzy, and all things considering they haven't killed our wallets. There is always something exciting and shareable coming up from our fellow "skinfluencers" and we thought of no better time than now to nail down all the top picks for the year. From the viral Dior lip oil to the instant face lifting, face tightener serum from Peter Thomas Roth, here are all the biggest hits from the 2022 beauty FYP.


Rare Beauty Liquid Blush

@rachelrigler Reply to @hbegum93 the THREE new @rarebeauty shades  #blush #makeup #rarebeauty #viralmakeup #beautyreview ♬ sonido original - taliaespinoza

The cult favourite that quite literally sinks into the skin. The latest with this trend is layering several shades to look as if you're glowing from the inside out.

Dior Lip Glow Oil

@nenaschuurmans I have lots of lip oils & glosses but this one just hits different, im impressed 🤍 #diorlipglowoil #diorlipglow #diormakeup #testingtrends #glowylip ♬ original sound - marvinbrooks

This product really needs no introduction, in fact we even have a whole article on it. Made with infused cherry oil, it is an instant lip plumping effect and deep conditioning all in one. If you're lucky to get your hands on one you won't be disappointed.

Peter Thomas Roth Eye Temporary Eye Tightener

@thethriftedcottage i am so happy rn. #BigComfy #EasyWithAdobeExpress #peterthomasroth #peterthomasrothinstantfirmeye #eyecream ♬ Steven Universe - L.Dre

If you're on TikTok regularly you'll know how much of a hit this product is. This quickly went viral when beauty influencer Trinidad posted a video using the Instant FirmX Temporary Eye Tightener showing its near-instant (and phenomenal) results in real-time. Of course it was instantly sold out and accumulated more than 24 million views in five days. Thanks to the silicates and peptides, the face feels firmer and fresher and we suggest picking up as many as you can pronto!

Anastasia Beverly Hills Brow Freeze

@anastasiabeverlyhills how to use #browfreeze w @whitneykshepherd  #anastasiabeverlyhills #cleanbrows #browtok #abhbrows ♬ original sound - ABH Cosmetics

What does TikTok do better than anything else? A brow hack, of course! We came around quickly to the #soapbrows but brow lamination has taken off just as quickly. The Brow Freeze has been a tried and tested favourite of the 2022 TikTok community and gives the same effect of any in salon beauty treatment.

Olaplex N0. 7 Bonding Hair Oil

@olaplex OLAPLEX N°.6 leave-in styling treatment and N°.7 Bonding Oil to treat while lookin chic! Available @sephora  #olaplex #olaplextreatment #olaplexbun #olaplexno7 #olaplexno6 #slickbun #hairtok #hairtutorial ♬ DON'T LET GO - KWADI

The 90s hair movement has put us in a chokehold over recent years and thanks to beauty TikTok we've learned how to embrace the trend. The slicked back Bella Hadid style has been seen in many iterations, and only now is it also getting the strengthening treatment thanks to the #Olaplexbuntrend. Simply condition and twist for instant glam on the go.

Charlotte Tilbury Hollywood Contour Wand

@saramakeup.jpeg Follow for more @ctilburymakeup @meccabeauty #maddisonbeer #vogue #makeup #foryoupage #fyp #foryou #glow #blush #browngirlmakeup #desi #makeuptips ♬ original sound - Taylor Swift

It couldn't possibly be a 2022 viral TikTok roundup without a mention from Charlotte Tilbury. While we have only good things to say about the Beauty Skin Foundation, the Hollywood Contour Wand is currently on the top of the viral hit list. Favoured by all the beauty big wigs on TikTok, this tiny wand is an instant glow and face lift all in one offering the perfect cheek sculpting. Like our friend the Dior Lip Glow this product is also regularly sold out, but worth every last penny.

REFY Brow Sculpt Shape and Hold Gel with Lamination Effect

@rachelrigler ya girl hates doing her brows… testing the refy brow sculpt (vid: @glamzilla) #refybrows #eyebrows #makeup #sephora ♬ original sound - Rachel Rigler

Ever since Anastasia Beverly Hills hit the beauty scene, our brows have never been better. But we have to say REFY is setting themselves up as a rival contender. We don't have enough good things to say about this tiny little wonder brush. It gets every hair and keeps them suitably in place all day without drying or straying.

EspressOh Glassy Blush

@beautyeditor How has this @espressoh colour changing cream blush not gone viral, or did I miss something? Obsessed! @sephoraanz #beautyeditor #blushhack #creamblush #espressoh #colorchangingmakeup #makeupreview #sephora ♬ As It Was - Harry Styles

We had the pleasure of speaking to founder of EspressOh Chiara who spoke on her ethos of simple and refined beauty, so naturally we weren't at all surprised when we saw this clear gel blush hit its stride on TikTok. Adjusting to your own PH, the blush adapts to fit your own skin type for the ideal glow. Genius!

Paula's Choice 2% BHA Liquid Exfoliant

@abis_skincare Using Paulas Choice AHA/BHA exfoliant!  #skincare #skincareroutine #pores ♬ original sound - Shy

Paula's Choice's international bestseller has become a prominent favourite for the TikTok community. Beauty influencers constantly rave about this product and we completely understand the hype. If you have oily or acne-prone skin, make sure you include this to your routine up to two or three times a week to see a noticeable difference in appearance and texture.

CeraVe Healing Ointment

@abbeyyung best kept anti aging secret  #slugging #sluggingmethod #besteyecream #ceravehealingointment #finelines ♬ Breakin my heart - Molly

If you've been scrolling through the TikTok beauty algorithm you would have no doubt come across the CeraVe healing ointment. A considered favourite for all kinds of "slugging" including hair and skin it's even been used to help grow and enhance your lashes. A drugstore buy that is very simple and effective.

The Ordinary Peeling Solution

@epharmacynepal The ordinary AHA- BHA peeling solution for the win  #fypシ #fyp #viral #theordinarypeelingsolution #aha #bha #skincare #skincaretips #epharmacynepal ♬ sonido original - ♪ MUSIC_SUB ♪

Yes, when you put this one you will look like Samantha Jones when she gets her chemical peel. But is it worth it? Absolutely! Beauty TikTokers state it's great for acne scars, for evening out skin tone, and improving skin texture. But the biggest reason why it's popping all over your FYP is that it's just so affordable!

e.l.f. Cosmetics Poreless Putty Primer

@blk2020 Elf Poreless Putty Primer  #eyeslipsface #elf #elfcosmetics #fyp #foryoupage #foryou #beautyreview #makeuptutorial #beautyreview @feelunique ♬ Fantasy - Mariah Carey

Anything that has the promise of Tatcha's Silk Canvas Primer for a fifth of the price is perfect in our book. This here is exactly what TikTok has sourced with the e.l.f Cosmetics Poreless Putty Primer. Long gone are the days of patchy, dry foundation!

Caudalie Instant Detox Clay Mask

@mireyarios The VIRAL instant detox mask from @Caudalie is so effective, wow! @sephora #CaudalieDetox #CaudaliePartner ♬ original sound - Mireya Rios

Our friends here at Caudalie are always bang on the viral pulse. As TikTok has discovered the Instant Detox Mask is the deep clearing mask to eradicate all of our acne woes. Made from clean ingredients, you can count on this mask to remove impurities from your skin without irritating it.

Dr. Jart Cicapair Tiger Grass Color Correcting Treatment SPF 30

@daniellemarcan The Tiger Grass Colour Correcting Treatment is a dream! Corrects, neutralises, evens out the skin tone and is INSANE… #ad ♬ original sound - DANIELLE

The birth of skinmalism has been big this year and we have this baby to thank! The secret behind this product is colour correcting 101; its green undertone, which later turns beige, works to drown out any redness on your skin while alchemising the skins texture.

Revlon One-Step Hair Dryer & Volumizer Hot Air Brush

@arshiamoorjani @revlon launched a new one step dryer and volumizer plus! It’s lighter, smaller and has ceramic titanium base (less heat and gives hair more shine). What are your thoughts??? #hair #hairtutorial #fyp #hairtutorial ♬ abcdefu - GAYLE

Rounding off the list for 2022 is this multifaceted hair tool. If you're looking for similar capabilities of the Dyson Airwrap for a drugstore budget, consider this your new best friend. Thanks to TikTok we have been gifted a variation of different ways on how to get our perfect bouncy blow out and we are forever grateful.


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