A new way forward. Camilla and Marc unveils a brand new identity for C&M Sport through a powerful campaign for Spring Summer 20. Titled FUTURE NOW, the campaign is a celebration of freedom of movement and expression while featuring a collective of inspiring women who are using their unique voices to shape and mould a new way forward and create a better future now.
The message of the campaign is clear. We all have the ability to speak out, have those tough conversations and be a powerful force for change. To celebrate, 12 inspiring women were hand-picked by Camilla and Marc to showcase the C&M Sport SS 20 pieces and bring their own sense of individual style to the launch. These women all bring their own take and unique experiences to this special campaign.
The change I'd love to see is a socialism for everybody. - Amrita Hepi
Some of the familiar faces embraced in the campaign include, Amrita Hepi – A RUSSH favourite. She's award-winning First Nations choreographer from Bundjulung (Aus) and Ngāpuhi (NZ) territories and serves as a daily inspiration to us. Andreja Pejić - a groundbreaking Australian transgender model and actress. Mercy Sang - model and founder of POCC magazine, an independent publication that celebrates diversity. Lola Van Vorst, PR professional and RUSSH's own Ella Jane, photographer, writer and creative - two powerful voices from the LGBTQI+ community. Nyaluak M Leth - a pensieve poet, fashion model and 19-year-old student. Nyaluak was only five when she arrived from Egypt in 2003 after fleeing South Sudan.
"I would love to live in a world where we are as strong together as we are individually, and we can have the adequate space to express ourselves as such. I think we have a long way to go when it comes to self expression, and that being a safe thing to do, so that would be my ideal future." - Ella Jane
“This season we celebrate a new future - a future that is being pioneered by a new generation of women who inspire us to think differently and act with purpose. With Future Now, the CAMILLA AND MARC platform becomes a space where the women in our community can share their powerful points of view and inspire a new way forward,” said Creative Director Camilla Freeman-Topper.
“An ideal future looks like a world that's completely connected, that is not divided, that celebrates differences, rather than using them to divide people and to set them against each other” - Andreja Pejić
The new collection is a warm embrace of streamline staple silhouettes in a timeless manner. Unfussy, relaxed and meltingly comfortable. Each piece can be worn for an active day or off-duty styling. Choose from cotton tonal leisure sets, cropped t-shirts, oversized big-hug hoodies, relaxed fit pants and even knitted bodysuits. Colourways from a neutral palette of black, white, brown and grey, along with a bold tie-dye print. A new lock logo has also been redesigned that features on collection pieces. A design paying homage to the heritage of the brand, whilst signalling the start of a new era.
"The obstacles we need to overcome for us as a whole, is to realise that the true power lies within humanity actually uniting together. Because, if we're constantly in this state of thinking that we're separate, when in reality you have something that I need or I want, and I can give you something and we can always feed off each other." - Nyaluak M Leth
The Spring Summer 20 C&M Sport FUTURE NOW collection launches in stores and online from today.