With Genesis Owusu fronting the new campaign, find out how the adidas Forum Newsroom is giving young creatives a platform.
Get your first listen, here.
Watch the music video by digital artist and musician Serwah Attafuah, here.
“I came in essentially knowing this could either be a train wreck or we can make something magical here, and luckily it was the latter.”
Arts-Matter hosted Ghanaian-Australian hip-hop musician Genesis Owusu for an intimate jazz set in a private home overlooking Sydney Harbour.
“I’m not gonna sit here and try to convince anyone why me and my family’s lives matter.” Genesis Owusu breaks down his new single, Whip Cracker.
Fighting the fear, finding inspiration, and staying true to the vision, always. If you haven’t heard about these artists on the rise, it’s only a matter of time.