Fashion / Feature

Objects of desire: the Spring Summer 20 campaigns we love

With fashion month underway it’s easy to forget about the campaigns that follow the collections. Here, we round up our favourites from the SS 20 season.

Anchors up

Daniel Lee’s SS 20 campaign for Bottega Veneta gives into the pleasures of the season with the emotion of an endless summer. Photographer Tyrone Lebon captures our favourite Mica Argañaraz adorned in pure luxury on a super yacht. Blue skies, the sea and sensual sun kissed skin paired with sparkle, fireworks and Bottega Veneta’s elevated pieces.

Pure sophistication

An all-star cast including Bella and Gigi Hadid, Kendall Jenner, Freja Beha Erichsen and more unite for Burberry’s latest campaign. Lensed by Inez and Vinoodh, the campaign blends the eccentric and classic with Riccardo Tisci’s creative direction, and is captured against a backdrop of iconic Burberry beige with signature house accessories.

Pure sophistication

An all-star cast including Bella and Gigi Hadid, Kendall Jenner, Freja Beha Erichsen and more unite for Burberry’s latest campaign. Lensed by Inez and Vinoodh, the campaign blends the eccentric and classic with Riccardo Tisci’s creative direction, and is captured against a backdrop of iconic Burberry beige with signature house accessories.

Eco warrior

Fashion doesn’t have to sacrifice style for sustainability. Industry favourite and environmental activist Stella McCartney is back for her latest SS 20 campaign. Highlighting the power of plants, house muse Amber Valletta is wrapped in a sea of green, standing brave, defiant and powerful. The campaign also features the new circular bag shape, a symbol of the brand’s commitment to a circular economy and its constant push for sustainably sourced materials.

Snake charmer

Anthony Vaccarello’s Saint Laurent SS 20 vision takes you to the heart of the desert, dreaming of a YSL mirage. Shot by industry icon Juergen Teller and featuring the likes of Binx Walton, Australian beauty Aylah Peterson and house muse Zoë Kravitz. Signature Saint Laurent glam and accessories are perfectly contrasted against the backdrop of the American desert.

Snake charmer

Anthony Vaccarello’s Saint Laurent SS 20 vision takes you to the heart of the desert, dreaming of a YSL mirage. Shot by industry icon Juergen Teller and featuring the likes of Binx Walton, Australian beauty Aylah Peterson and house muse Zoë Kravitz. Signature Saint Laurent glam and accessories are perfectly contrasted against the backdrop of the American desert.

Bright young things

British suburbia and the joy of youth. Jonathan Anderson joins forces for the second time with photographer Tyler Mitchell for J.W.Anderson’s latest SS 20 campaign. A continuation of its Autumn Winter 19 narrative, a street cast of exclusive new faces showcase the brand’s eclectic ready-to-wear pieces. What’s better than an oversized tricycle and trampoline?