Fashion / Fashion News

One step towards a more positive future with Spell x Outland Denim Collection


Two cult Australian brands Spell and Outland Denim launch a 70's Western inspired limited edition denim capsule collection fronted by Australia's very own Jessica Gomes.

From the beloved Byron Bay gypsy-bohemian inspired Spell to the environmental and humanitarian rights advocate brand Outland Denim, the 5-piece capsule collection was designed and produced using the cleanest raw materials and with moral integrity and social standards at hand.

“We’ve spent the past three years mapping our supply chain, and denim has been difficult to source ethically - working with Outland, a brand which exists to eliminate exploitation, while also using less natural resources and chemicals in its Cambodian facilities - we’ve been introduced to an entirely new standard of supply chain transparency and responsibility,” states Elizabeth Abegg, Co-Founder & Chief Brand Officer, SPELL.

“During a time where partnerships are integral to creating real change, we are so proud of this collaboration.”

The capsule collection boasts Chambray shirts with western detailing and true 70s style high rise denim flared denim all made from 100% organic cotton, vegan materials with zero harmful chemicals and utilising innovative water and energy saving technology. The collection was produced in Outland Denim's production facilities and factories in Cambodia which was founded to offer living wages, holistic support, education and health care benefits to all staff members and as a reach out initiative to support and train women who have previously been exploited or disadvantaged.

"We have a lot of respect for what Spell has created in a brand and, as an extension of that, a community where women can connect”, says James Bartle, Founding CEO of Outland Denim. "Spell has a strong aesthetic and iconic sense of personality, so to see our production house working with the Spell design lens has been a joy to watch. We need to collaborate on solutions if we are going to revolutionise the fashion industry, if we are going to use it to enrich the lives of people and protect the planet."

The exclusive limited edition Spell x Outland Denim Capsule Collection launches May 7th at 10am AEST and will be available at and

For more information visit the website or official Spell and Outland Denim social channels.


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