The intersection between fashion and film is one of the RUSSH team’s favourite places to dwell. So, when we heard that two icons of both worlds were stepping behind the camera, our excitement was palpable. Yes, Sofia Coppola is directing her first-ever documentary—and naturally, it’s about Marc Jacobs.
Titled Marc by Sofia (a nod to the designer's beloved Marc by Marc Jacobs line), the film will premiere out of competition at the Venice Film Festival later this year. While it won’t be contending for the top prize, it’s already one of the most anticipated events on the festival calendar, for the fashion faithful and film obsessives alike. And beyond the film itself, we're already daydreaming about what the red carpet will bring. Perhaps a cameo from Coppola's daughters, Romy and Cosima Mars? A girl can dream...
View this post on Instagram
What will the documentary be about?
Creatively, Coppola and Jacobs’ rapport spans decades. She’s long been a muse to the designer, not only starring in campaigns herself, but also shaping visuals for things like the iconic Daisy perfume film campaigns, and collaborating on collections at both Louis Vuitton and, more recently, Heaven by Marc Jacobs. In other words, if anyone is equipped to tell Jacobs' story with nuance, it's Coppola.
The details of Marc by Sofia remain largely under wraps. We don’t yet know how far back the film will go, or how deep it will dive into the moments that have defined Jacobs’s illustrious career. But knowing Coppola, we can be fairly sure that there will be some stunning visuals, and a tribute that goes way beyond surface level.
It’s already been a prolific year for Coppola. She celebrated 25 years since The Virgin Suicides with a book of behind-the-scenes photographs, the debut release from her publishing imprint, Important Flowers. She also collaborated with Chanel on documenting the House's haute couture legacy, with a new book and podcast released in tandem with the Fall 2025 couture show.
Jacobs, meanwhile, continues to defy the rules of fashion longevity, surprising and delighting us with new theatrical, subversive designs each season.
When will Marc by Sofia premiere?
An exact release date remains to be seen, but with Venice Film Festival kicking off on September 6, 2025, we're hoping we'll be blessed with Marc By Sofia before the year is out.
