At the edge of Western Australia, where red dirt bleeds into crystal clear waters and the land, to whom the traditional Indigenous custodians it belongs to, beats with magic, SIR has arrived home for Resort 22.
In a campaign created by long time SIR collaborators, photographer Jake Terrey, creative director Bruna Volpi, and filmmaker Ribal Hosn, the energy is cultic, nomadic, extraterrestrial. As Charlee Fraser reprises her role as the SIR muse, she is joined by Manahou Mackay, Abeny Nhial, and Lili Sumner. Shocks of red cotton are the first thing the eye is drawn to, as it pours over the powerful imagery the team have created. There is a makeshift shade tent with shadows cast by dancers outside, Balloons anchor in the sand like buoys shipwrecked in time and space, all the while painted canvases, sparklers and giant bonfires create a utopian and dystopian energy, like a psychedelic trip to Burning Man except that it is all for them alone.
The garments themselves have grown up, too. Purposeful suiting is shown alongside polka dot feminine dresses and trippy zig zag cover ups. Low slung trousers are paired with 90s corsetry, while feather-light cotton dresses are reimagined in vibrant reds. Swimwear complements the offering with abbreviated shapes, high-cut bottoms, twisted necklines or doubled waistbands, accented by a bonded neoprene skirt or white, softly quilted robes perfect for after a swim. Lemon yellow silk washes through the collection, with vintage prints staying true to the SIR DNA.
It is a return to home and a nod forward for the brand, moving through strengths to execute a collection true to the modern Australian spirit. In a time where we are looking inward in order to go outward, SIR equips us with the sentiment to do so. In exclusive BTS film shots courtesy of the SIR team, we are privy to the making of SIR's inner world.
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