Shopping holidays hardly get my heart a-thumping these days. Black Friday, Cyber Monday and Boxing Day – these tend to feel like overconsumption for consumption's sake. However, a good ol' fashioned sale has a time and place, especially if it involves slashing the prices on pieces you've tossed around in your head for some time. That's where Single's Day comes in.
Pitted as the antithesis to Valentine's Day, Single's Day occurs every year on November 11 (or 11/11) as the date is the visual embodiment of single figures or "single sticks", which is slang in China for bachelors. Its roots as a shopping event date back to the 90s, when university students would treat themselves to presents, fancy dinners and other manners of self-care to demonstrate and celebrate their own independence. With a little help from Jack Ma, the day morphed into a fully-fledged online shopping event.
That being said, with Christmas just around the corner you can approach Single's Day as an opportunity to wrap up all your gift-giving in one fell swoop. Most retailers are offering deals of 22% off, with some extending that to 90% off as is happening at YOOX. Otherwise, embrace the shopping event for what it is and treat yourself.
If you happen to have your eye on something, below we're outlining the best in luxury sales this upcoming Single's Day. From discounts on Nensi Dojaka and Augustinus Bader at Net-A-Porter to marked down Jacquemus and Hunza G at Matches Fashion. Peruse at your own risk.
Best Single's Day sales for 2022Net-A-Porter
Use code SINGLES22 for 22% off
Use code SINGLESDAY22 for 22% off
30% festive frenzy automatically applied
22% off automatically applied
Use code SINGLES30 for 30% off
30% off sitewide
Use code SINGLES25 for 25% off
22% off selected pieces
Use code SD35 for 35% off full price
Up to 90% off
Buy 2, get 20% off with code SINGLES