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Sail away with Sir the label

Two things we know to be true: no one does candid better than the French, and no one knows you better than your friends. SIR the label celebrates both of these sentiments in their Resort 19 collection, Pour Toutes Les Femmes, captured along the southern coast of France. With the help of personal friends and muses including Tahnee Atkinson, Joanna Halpin, Natasha Liu Bordizzo and Lily Sullivan, that elusive Parisian brand of je ne sais quoi now comes steeped in printed organza and silk satin. Les filles que j'aime.