New Zealand Designer Series – Jasmin Sparrow

A love letter to New Zealand fashion. As the past few months have been a challenging time for all in many ways, this is especially prevalent for business owners along with the fashion and creative industries alike. As Australia and New Zealand begin to ease restrictions, this means many are now able to get back to creating and collaborating. To celebrate this positive step forward, we wanted to shine a light on our friends and neighbours in New Zealand fashion as part of an ongoing series shot by Auckland based photographer and creative Robert Tennent.

Next up in the series we have jewellery designer and mother, Jasmin Sparrow. Sparrow has been creating and designing jewellery for the last four years, known for her selections of unique gemstones and recycled materials, producing adornments to cherish for the years to come. See our full shoot and interview with Jasmin below.



Tell us about your brand…

Jasmin Sparrow Jewellery is a catalogue of original adornments that celebrate precious moments and acknowledge devotion. Modern, sculptural metals in classic forms are created to be passed down through generations.

Created for women who appreciate style with empathy, Jasmin Sparrow works with ethically-sourced stones and recycled metals, producing sustainable, environmentally conscious jewellery.



A part of my work I love the most is…

Seeing people wear and love JS and the amazing people I get to work with.


What are your most cherished rituals?

Coffee in the morning, walks in nature, cuddles with my kids.



What are you reading / watching / listening to?

I’m reading more than ever before, I have a pile of books next to my bed and love making time to read. Re-watching favourite old films; Stealing Beauty, Call Me By Your Name, A Bigger Splash, Pretty Woman.

Listening to the BOF podcast and blues.


How do you stay healthy (mentally and / or physically)?

I cherish my Yoga practice, I practice and meditate daily. It nurtures both my mental and my physical state.



My current state of mind is…

Calm and inspired.


My current project is…

Planning fun events to have in my new showroom.




As part of the series, you can also view our shoot and interview with Maggie Marilyn here.