Fashion / Fashion News

Lyst names Miu Miu the hottest brand of the year

The 2022 Lyst annual The Year In Fashion Report has finally dropped, crowning Miu Miu as the hottest brand of the year. This appointment was no doubt owing to the viral mini skirt and crop top set that had us so tightly wound, we couldn't seem to get it off! This top spot hits different since, in previous years, it was brands like Gucci, Balenciaga and Off-White sweeping in the numbers.

“With the highly anticipated return of menswear for AW22 and an SS23 collection that generated over 23 million views on TikTok, Miu Miu was the brand to watch on the runway, and searches for the label increased 34 per cent year-on-year,” the report detailed.

Miu Miu was not the only brand with a viral appeal. Lyst named Diesel's logo the most desirable logo of the year, thanks to Glenn Martens who ushered the brand into the Lystindex for the first time. Memorable moments include the 1DR bag earning an increase of 248 per cent in searches. This accolade is no doubt also owed to the AW22 belt – sorry skirt – that had TikTok debating.

Lyst named Coperni's spray dress moment from SS23 the most viral moment of the year, and for good reason! With fashion darling and Lyst's most powerful dresser, Bella Hadid's body being sprayed with liquid that was worked expertly into a dress a hard image to forget.

The rising star of the year was awarded to Euphoria's Sydney Sweeney who is known for a lot more than her role in the explosive coming of age HBO series. This year, she has added Miu Miu and Tory Burch campaigns, two Emmy nominations and new roles in Barbarella and Marvel's Madame Web to her resume. The actress has also graced magazine covers from Time to Cosmopolitan.

In other categories, Barbiecore was named the trend of the year, and Jacquemus and Nike swept up the collaboration of the year. Want to see more? Check out the Lyst 2022 year in fashion report, in full on the Lyst website.

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