Fashion / Fashion Feature

Cult Australian label, Lover strikes a new chord with its SS 21 collection – find it at THE ICONIC

In Partnership with THE ICONIC


 

Time moves quickly, or so it seems. It was only twenty years ago at Bondi's famous markets that Susien Chong and Nic Briand birthed their, then, small fashion label christening it Lover. In the years since, Lover has gone through a staggering transformation; shedding the layers of pristine lace for streamlined silhouettes designed with movement and spontaneity in mind. Like all of us, Lover looks very different than it did two decades ago and that's a good thing.

 

 

The other good thing, is that for stalwarts of Lover and newcomers alike, you can now witness this evolution yourself. Lover's-Spring-Summer-21 collection has just landed at THE ICONIC - long time champion of Australian and New Zealand Designers. Floor length gowns with scalloped lace and demure necklines have been replaced with flirty party dresses with cut outs, pastel linens, ruched two piece sets and shirred midlines. It's casual, joyful dressing in preparation for the hot vax summer ahead.

Commenting on the launch of Lover at THE ICONIC, Erica Berchtold, CEO of the retailer said, “THE ICONIC is celebrating its 10-year anniversary this year and we’re thrilled to mark this milestone by welcoming iconic Australian designer favourite, Lover, to our suite of exclusive brands. We’re humbled to be the new home of one of Australia’s most-loved labels that we know has a special place in the hearts and wardrobes of so many of our contemporary designer customers.”

For those of us with an endless calendar of picnics, barbecues, parties and beach days, Lover is a playful, feminine and summer-friendly solution. Key pieces from Lover's new collection also feature within THE-ICONIC-considered, an innovative filter that allows you to shop via six distinct sustainability credentials, ensuring that our future outfit planning is courteous to the environment.

You can shop Lover's new Spring Summer 21' collection at THE ICONIC.

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