Book Club / Culture

Plunge into the origin story of Louis Vuitton with its’ debut novel, Louis Vuitton, L’audacieux

In the off chance that you weren't aware, 2021 marks the 200th birthday of Louis Vuitton. It's for this reason that the fashion Maison has amped up its offerings this year with a series of celeb designed trunks and its own documentary about Louis Vuitton the man and founder, titled Looking for LouisAmong this extravagant lineup which also includes a triptych painted by American artist Alex Katz and a video game, is the release of its much anticipated debut novel Louis Vuitton, L’audacieux.

 

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Ever the sentimental, Louis Vuitton has commissioned French author Caroline Bongrand to plunge into the origins of the House, beginning with the Maison's founder. For those unfamiliar with his backstory, it will sketch a portrait of the founders early life as he made the fateful journey from his hometown Lons-le-Saunier in Jura to the sparkling capital of Paris at the tender age of 14. The book will document the way he rose through the ranks of packer to trunk maker, ultimately to become the craftsman we recognise today.

 

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Expect a colourful portrait that draws on Vuittons time learning from Monsieur Maréchal - one of Faubourg Saint-Honoré’s most prestigious trunkmakers. Weaved into the book will also be details of his relationship with French Empress Eugénie de Montijo and of course, the rise and rise of his eponymous brand.

Below, find Bongrand read her favourite passage from the novel in her native tongue.

 

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Looking to snap up a copy of Louis Vuitton, L’audacieux? You can find the novel on Louis Vuitton's website in both French and the English translation. For more in the way of books from Louis Vuitton, set your eyes upon this collection of travel photography books.

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