It seems as though fashion sustainability seems to be on everyone's mind. This year alone, we have seen so many of our tyrant luxury brands turning over to more circular and sustainable production models and designs, this time French Maison Louis Vuitton announcing its release of its first ever unisex sneaker eco-responsible sneaker - the Charlie.
Innovations in design and sustainable production reach new heights with Louis Vuitton's new Charlie - available in both low top and high top versions and carved from 90% recycled and bio sourced materials. Being one stand out example demonstrating Louis Vuitton's pillar and commitment to sustainability - the sole (which makes up of 50% of the entire weight) is devised of 94% recycled rubber, while recycled polyester and a corn-based plastic called Biopolioli make up the upper. For the Charlie, Louis Vuitton have gone as far as extending its consideration to every part of the sneaker including the 100% recycled laces and an ECONYL tongue patch to complete its design.
The new Charlie sneaker is one part of Louis Vuitton's continuing commitment to sustainable practices and brand responsibilities, in alignment with its sustainable development plan titled “Our committed journey”. The sneaker goes as far as to deeply consider the impacts of packaging and have redesigned the sneakers packaging entirely, using TENCEL™ felt and renewable wood sources certified by FSC ® (Forest Stewardship Council). The shoebox takes on a clever take easily transforming itself into a 100% recycled cardboard bag allowing for 70% of materials to be saved as well a the use of non-harming plant based inks.
Louis Vuitton's new Charlie sneaker is a follow on from other products such as textiles, fashion jewellery as part of Louis Vuitton's initiative called Be Mindful, as well as its recent Spring Summer 2021 Trainer Upcycling collection and Felt Line.
The new Charlie Sneaker will see its official launch on November 12, 2021 and will become available on louisvuitton.com or throughout all Louis Vuitton boutique stores.