Putting aside its history of tailoring and old-world outfitters, London Fashion Week has always stood out as a hotbed for emerging talent. There's the Fashion East showcase, of course, where designers like Martine Rose, Maximillian Davis, Jonathan Anderson, Nensi Dojaka, Simone Rocha and Grace Wales Bonner debuted their first collections. It's the homeground of iconoclasts like Vivienne Westwood and Alexander McQueen. One might say the most exciting thing about London Fashion Week is the nonconformist streak that ripples through the collections and out onto the street. Designers have a distinctive point of view, and are never afraid to ruffle a few feathers. The same can be said of the street style at London Fashion Week SS24, which always feels fresh and youthful, dappled with a distinct British-ness, be it BritPop or Victoriana.
It's where fashion loosens up; it's gritty and stimulating and always strapped in for surprise – all ingredients that make street style such a pleasure to watch. So what is everyone wearing to London Fashion Week SS24? So far, with collections from Molly Goddard, Simone Rocha, and Burberry, fashion acolytes are dressing accordingly.
Below, take a look at all the best street style seen at London Fashion Week SS24 so far.
Following London Fashion Week SS24 with as much curiosity as we are? Take this schedule to help stay on top of each show as it happens – from Daniel Lee's sophomore collection for Burberry to all the most exciting names from Fashion East.
Otherwise, keep up to date with all the news at London Fashion Week SS24, including highlights and standout moments, with this feature.
Not ready to leave the joy of London once fashion week is over? Take this roundup of Instagram accounts to follow if you love London. Live vicariously through these creators and personalities as they traipse the cobblestone streets and swim in Hampstead Heath.
