Fashion / Fashion News

Kate Moss reminds us of the staying power of a great dress in new Self-Portrait campaign

Kate Moss Self-Portrait

As it turns out, Kate Moss is just like us. There's nothing that excites the supermodel quite like the prospect of slipping into an incredible dress and heading out for dinner. Which, is exactly why the fashion icon and British label Self-Portrait are the perfect fit. For the brand's pre-fall 2021 campaign, Moss works her magic in front of the lens once again; delivering a welcome and playful reminder of the joy in getting dressed up.

The new collection was shot by British photographer and long-term friend of Moss', Nigel Shafran; on the grounds of a country home in Gloucestershire near the house the model has been residing in during lockdown. The 27-piece collection is a true reflection of the Self-Portrait brand, but naturally, Moss delivers her own spin. Floor-sweeping white guipure lace dresses, quilted leather shorts, off-the-shoulder midi dresses and taffeta tops worn with ease; a source of encouragement to embrace drama in the everyday.


View this post on Instagram


A post shared by SELF-PORTRAIT (@mrselfportrait)

Speaking of the campaign, Moss shared; “I’ve always respected Self-Portrait and how Han [Chong] runs his business. I’m impressed by how it’s so instinctively driven, it’s about wanting to make women feel great without having to spend a fortune. I think that’s really important, especially at times like these.”

The pre-fall 2021 offering arrives just in time as we transition into a new season. Shades of baby blue, pale yellow and lilac are laced throughout the collection; proving that colour is made for all seasons.

“If you ask me who optimises the Self-Portrait spirit and woman, it is, and always has been, Kate Moss. Her enormous appetite for life and her infectious sense of fun are what characterize the women I think about when I’m designing my collections – there is this sense of freedom, of effortlessness, of embracing life,” shared Self-Portrait designer Han Chong of the collaboration.

You can see the full Kate Moss x Self-Portrait campaign online ahead of its release at

Stay inspired, follow us.