If you were planning on monitoring your spending for the rest of the month, we recommend taking a break from the internet today. Although if you have found yourself on this article, it's probably already too late. The wishlist items in question come courtesy of cult Danish brand, GANNI, who have treated us to yet another covetable collaboration, with London-based label Ahluwalia.
The 19-piece collection marks one of two collaborations set to launch between GANNI and Ahluwalia in 2021. The selection of ready-to-wear pieces draw inspiration from Ahluwalia’s Indian-Nigerian dual heritage and London roots; fused with
GANNI’s Scandi 2.0 sense of style. Working in partnership throughout lockdown, Priya Ahluwalia and Ditte Reffstrup committed to creating a collection that represented the beauty that can be birthed from hardship.
If the name Ahluwalia sounds familiar, it's because the designer is no stranger in the fashion game. The 27-year-old designer was the Queen Elizabeth II Award for Fashion Design and the winner of the prestigious LVMHPrize last year.
Speaking of the collaboration, Reffstrup shared; “Priya’s work is so forward-thinking yet it’s so connected to her roots. I can’t wait for our community to see this collaboration. It’s been cooking up for well over a year. I love how Priya’s designs take inspiration from the tradition of passing clothes through families and between friends, paying tribute to her family’s heritage."
The creative duo have continued to champion a narrative that is intrinsic to both brands throughout the creation; designing responsibly with circularity in mind. The collection includes dresses, jackets, jumpsuits, two-piece sets, shirts and more
that have all been reworked from deadstock fabric and leftover styles from 2020 productions that didn’t sell during the lockdown. The result is an incredible reworking of GANNI silhouettes laced with Ahluwalia’s signature 90s touch to give previous designs new life.
“I am really excited about Ahluwalia’s first official venture into womenswear and I am so glad it is with GANNI. Since the moment I met the GANNI team, especially Ditte, I have felt excited about what was possible. When I started my research for the collection, I thought about both GANNI’s and my own love of a good party. I looked at photography from the UK Garage scene as well as photos from my own personal history and culture and wanted to create clothing that women will feel sexy and strong in whilst on the dancefloor, whether at a club or at home," revealed Ahluwalia about the creative process.
"It’s been such a successful and enjoyable experience and to be trusted to design the collection using GANNI’s liability materials was something that was very important to the design process. The project has been great in showing how leftover materials can be totally transformed and are worth cherishing.”
If this collection only marks the first chapter, we cant wait to see what GANNI and Ahluwalia create for their sequel collaboration. The selection will be available to shop exclusively on ganni.com later this week.