Beauty / Beauty News

BLACKPINK’s Jisoo signals the relaunch of Dior Addict lipsticks in a dazzling new campaign

Ever since K-pop group BLACKPINK burst onto the music scene in all its talented glory our days fall into two distinct categories: those with news from Jennie, Jisoo, Lisa or Rosé and those without. The latter is the equivalent of chewing cardboard — sad and wet (with our tears of course). But today dear pals is one of the good ones. Gentle Jisoo has taken her relationship with Dior to the next level, she is now the new face of Dior Addict.

In a yet-to-be-released campaign lensed by Liz Collins, Jisoo struts toward the camera holding a microphone and dressed in a shimmering midnight blue gown with her signature berry pout. The BLACKPINK star is joined by fellow Dior ambassadors Anya Taylor-Joy and artist Sharon Alexie, who together form a stylish trio to usher in the relaunch of Dior Addict lipsticks. An official announcement from Dior is expected at the beginning of March.

Given that the Dior Addict Lip Oil has reached cult status thanks to beauty lovers on TikTok intent on bringing the glossy Y2k staple back into the mainstream, it was only a matter of time before we found ourselves reaching for its cousin, Dior Addict lipstick. Under the careful guidance of Peter Philips, the creative and image director for Dior makeup, Dior Addict lipstick is set to make a triumphant return into our handbags and beauty shelves, and with BLACKPINK's Jisoo at the helm as its muse, how could we refuse?

Dior Addict Stellar Shine lipstick is a sheer and buttery formula infused with aloe vera for 24 hour hydration and a promise of 8 plus hours of unparalleled shine. Arriving in a wide range of colours, see how Jisoo from BLACKPINK, Anya Taylor-Joy and Sharon Alexie wear it in the campaign video, below.

Explore the Dior Addict Stellar Shine lipstick in-store or online at the Dior website.

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Images: @sooyaaa__