He's the man of a moment and we are wholeheartedly behind his continued rise to the top. If you aren't acquainted with Angus Cloud just yet, he is the unconventional new heart throb on our radar. Like his character Fezco, in Euphoria, his success has been authentic and unrefined. So it was only a matter of time before the big brands came knocking on his door. In this case, that brand is Ralph Lauren, with the fragrance branch tapping the budding star as their latest face.
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In what is possibly the most American underdog story of all, the actor describes his long held love for the brand from the outside looking in. Talking of his experience growing up in thrift stores, poaching anything with a pony insignia on it, Cloud said in a press release.,“At a certain point, I realised I hadn’t worn a T-shirt in a couple months … that was the start of it, collecting Polo ponies.”
In a similar vain, Cloud’s love for Ralph Lauren rolls over into his character Fez on Euphoria. With the actor often seen sporting the brand in his scenes on the show. Season two in particular, being a big focus of his array of Polo shirts. While not fashion focussed per se, the campaign will highlight the brand’s iconic line of Polo fragrances, including Polo Green, Polo Blue and Polo Red.
It seems Cloud's brand of realism didn't go unnoticed, with the global president of Ralph Lauren Fragrances saying, “When meeting Angus at an event last December, we really loved the authenticity of his Polo story, his kindness and his unique style that resonates in today’s world,”.
This being yet another reason to fall in love with him. We know we can't wait to see what more comes from this collaboration between the two.
While we await more from the campaign with Angus Cloud, you can find all of the range on the Ralph Lauren online store.