Jägermeister and nightlife go hand in hand. That fact, dear pals, has long since been established. But with bars and venues swinging back and forth out of lockdowns, it's a partnership that reads more like a long-distance love story. #SaveTheNight is here to change that. The global campaign helmed by Jägermeister is injecting Australian nightlife with the support and confidence it needs to get back on its feet, slinging out the German liqueur once more with a series of creative-oriented events; beginning with a Comedy Night hosted by queer institution, The Imperial Hotel in Erskineville.
To kick off the Australian leg of the tour, the first instalment will see a roster of celebrated comedians from the Junkyard stand up and give us their best on December 2. Think Aaron Chen, Blake Freeman, Dan Rath, Danielle Walker, Emma Holland, Hot Department and ABC Tonight regular Lauren Bonner. Which is perfect because we could all do with a few laughs after the last 18 months we've had.
At the heart of the #SaveTheNight campaign is also a commitment to support local creatives and artists. Be it DJ’s, drag performers, musicians or performance artists, Jägermeister will allocate much-needed funding to a string of Australian talent via the Meister Fund which was first created in 2020 for this very thing.
Earlier in November we caught our first sighting of the #SaveTheNight campaign with Night Lights, a short film starring rapper Post Malone. It captures the spontaneity and possibility of a night out — something we've dearly missed in the last two years.
Proceeds from each bottle of the Jägermeister limited edition #SaveTheNight bottle will be funnelled directly back into the community via the previously mentioned Meister Fund. You can purchase a bottle through any good bottle shop.