While innisfree already has a curated line of makeup products, Simple Label is different in that it's just that - simple. It's for the makeup wearer that wants just a couple of natural no-fuss products that look great and can be applied in a flash.
The current products in the range include a tinted moisturiser, a tinted balm and a mascara - the three essentials for an easy and natural-looking everyday makeup when you only have five to get ready.
The tinted moisturiser called Simple Label Tinted Moisturiser is dermatologically tested and hypoallergenic. Consider this a light-weight foundation with an added SPF. It's quite sheer but very buildable if you want a little more coverage. The tinted balm is a lip product that double as a cheek tint. It's a sheer moisturising balm that comes in three rosy shades. Finally the mascara is designed to give you curl without clump. Its slimline brush can help you get right to the base of your lash line without getting smudges everywhere.
The best part is that this line is created with the same natural ethos of the innisfree brand, and it's also vegan-friendly. Yes, even the red pigments in the balm are plant-based, derived from beetroot and sweet potato. Cute, right?
At the present, our Australian innisfree store only has access to the balms and mascara. But we're expecting the rest of the range to drop into the online and physical stores this year. We're always excited to have more vegan and natural makeup options available to shop.
These new and fun products follow on from innisfree's last product launch, its high-performance Black Tea range. It's an anti-oxidant packed range designed to wake up and refeed tired skin. In fact, the Black Tea serum was one of our favourite beauty products for January 2021.