When it comes to denim it feels like 2020 and 2021 have really cemented it's place in our lives. The perfect casual work from home attire, it's no wonder we feel like we're living in denim these days. Whether you're a relaxed fit or hip hugger kind of gal, wide leg or crop we know how good a perfectly fitting pair of jeans can make you feel. Which is why we're teaming up with Incu to get you feeling good for the warmer weather.
A fixture in Australian retail, Incu are a brand we've come to know and love.
Established in 2002 by twin brothers Brian and Vincent Wu, the Incu brand evolved as many great things do — from a set of simple but steadfast ideas.
Inspired by their love of travel, international designers and emerging Australian brands the brothers set about fusing these into a retail concept that would be at once innovative, personable and unique. Over 19 years later the brand has flourished into a multifaceted fashion and lifestyle business.
Exclusive to Incu, Incu Collection is their first eponymous ready-to-wear collection, with monthly drops for men and women. Their new denim collection has just dropped, and with styles to suit everyone it's the perfect addition to any wardrobe.
Championing both comfort and style, this collection is designed to blend streetwear and high fashion - exactly how we like it here at RUSSH. True to the Incu spirit, you can also expect to see wide and straight leg styles meticulously designed to flatter every body type.
Embrace the warmer weather with the straight leg, inspired by a 90’s subtle bleach fade and crafted in lightweight cotton. Or treat yourself to a wide leg pant - Incu Collection's modern take on reinventing loose baggy jeans of the 90’s. With a $500 voucher why not have both?
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How to enter:
To celebrate the launch of Incu Collection, we're giving one lucky RUSSH reader a $500 voucher. To be in the running simply tell us in 25 words or less why you deserve to win. Competition closes September 22. Terms and conditions apply.