Natural, cruelty-free and made in Melbourne; next-gen skincare brand Hunter Lab has been announced as the official beauty and skincare partner for the upcoming, long-anticipated Afterpay Australian Fashion Week (AAFW).
All inclusive, genderless and one of the most cutting edge in beauty and green science, Hunter Lab will work closely with AAFW in delivering beauty and skin health across the event; including its Marine Healing Essence daily skin treatments to help calm the skin and immersive on-site one-on-one skincare events at Carriageworks.
“Hunter Lab is thrilled to partner with AAFW in 2021 and beyond, to help celebrate Australian innovation on the world stage. The fashion community understands the importance of encouraging self-expression and inspiring all to look and feel their best, and that ties in perfectly with Hunter Lab’s mission to empower skin health and enhance self-confidence. We are proud to share Hunter Lab and our high-performing natural formulations with this creative community both here in Australia and across the globe,” shares Hunter Lab Co-Founder, Elliot Waldron.
Alongside its week long activations, Hunter Lab will work closely with leading industry brands and professionals throughout AAFW including runway partnerships and support for some of Australia's leading favourite brands and designers; commencing June 1 with COMMAS and Manning Cartell. Uniting the power of natural active skincare ingredients with fashion and beauty, in its new partnership, Hunter Lab and AAFW aim to achieve new heights in inclusivity, awareness and skin health within the realms of the Australian fashion industry.
Natalie Xenita, Executive Director at IMG’s fashion events group, Asia-Pacific region says, “IMG is excited to collaborate with Hunter Lab as the Official Skincare Partner of Afterpay Australian Fashion Week. Through our shared ideals we will support and champion the Australian fashion industry and celebrate the fundamental health and beauty of all.”
Hunter Lab and AAFW officially launches 31 May live from Carriageworks until 4 June 2021. For more information on Hunter Lab's clean and green beauty head to hunterlab.com.au or Afterpay Australian Fashion Week for the full schedule.