Forever in a dream. Creative director of Horror Vacui, Anna Heinrich, is one of the three emerging designers exhibiting work for Matchesfashion.com’s second digital series, The Innovators. Initially pursuing a career as a lawyer in her native Munich, Heinrich worked at her family’s garment factory making Bavarian Loden jackets, before founding the brand in 2014. A Latin term meaning 'avoid emptiness', Horror Vacui is now synonymous with vintage pyjama-inspired couture, “symbolic of not being on duty and having some alone time”. Lost in you.
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