Nostalgic, wild, unconstrained. Lensed by iconic photographer Glen Luchford and evoking the chaotic world of mid-century Paris, Gucci’s Pre-Fall 2018 campaign – Dans Les Rues, meaning ‘on the streets’ – is a study in eclecticism, youth culture, and the unmistakable quest for freedom.
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A day in the life. The keepsakes, the memories, the beauty in the ordinary and the thrill of something new.
