Culture / Music

Our favourite internet reactions to Billie Eilish’s third album announcement ‘Hit Me Hard and Soft’

Our favourite internet reactions to Billie Eilish's third album release 'Hit me hard and soft'

Billie Eilish is known to reinvent the wheel. From songwriter, dance, performer to her acting debut in last year's TV show Swarm, it seems like not a stone is ever left unturned for the musical multi-hyphenate.

In the musical world of yore, it seems like a distant dream when she released her initial project dont smile at me in 2017. Playful and lucidly sweet, Eilish's first EP paved the way for many quirked up 17-year-olds (like myself) who fought tooth and nail in 2018 to catch a glimpse of the budding star in the fluorescent downstairs cage of General Pants Co. in Sydney's CBD.

Of course, there was When We All Fall Asleep, Where Do We Go? – the debut LP that catapulted her to a a Grammy Awards sweep that year. And following in its place was the mystically lovelorn sophomore album Happier than Ever, a pensive reflection on the status of Eilish's romantic life and fame.

Since then, the artist has cemented her sound as a consummate expert of her craft without ever losing that individualistic edge to her public persona. And for her third release Hit Me Hard and Soft, she's dropped all the soft-tinting of her last few releases for something a touch more somber. The visual teaser she released on social media last night transports viewers to a subterranean world of darkness – with Eilish submerged in blue, looking limpid to the touch.



View this post on Instagram


A post shared by BILLIE EILISH (@billieeilish)


Since the announcement, the internet has been on the rampage for more details of the forthcoming 10-track album. So far, all we know is that the album due to drop on the 17th of May (and that Rolling Stone has been a tad trigger-happy in dropping the tracklist ahead of schedule). Twenty One Pilots is also slated to drop music on that very same Friday. We'll have to make sure our headphones are juiced up and ready to go.

But while we wait for more official announcements – and the Hit Me Hard and Soft songs themselves – it's time for RUSSH to assess the tempo of how the world (and Eilish) have been taking it all in. Here's what we've found...















Stay inspired, follow us.

Cover image via Instagram.