If like us, you have spent that last week enthralled in the incredible, magical and ethereal world that is GucciFest, you will share the excitement that ensued following Harry Styles' much-anticipated cameo in the film. The Golden singer made his official appearance in Alessandro Michele and Gus Van Sant's cinematic masterpiece, featuring in the film's third instalment – and naturally, it was everything we could have wanted, and more.
Unveiling the brand's upcoming collection, titled OUVERTURE of Something that Never Ended, GucciFest has served as an innovative digital fashion and film festival, comprising of a seven-episode miniseries featuring artist and actress Silvia Calderoni and now, Styles. The series is said to have been shot in Rome, and depicts the actress' daily routine living in the city, where she encounters some of Gucci's most favoured talent.
The third episode, titled, The Post Office, follows the first two instalments, At Home and At The Cafe; and sees Sylvia taking a trip to the post office alongside other Gucci stars, dressed in the most covetable pieces from the Michele's latest collection. Amongst the comings and goings of the post office, an older gentleman, Italian art critic Achille Bonito Oliva, begins a phone conversation with none other than Harry Styles.
The pair discuss art, conflict and the meaning of joy as Styles paces around a luscious Italian garden in a pair of iconic denim shorts, Gucci's signature loafer and long-white sock pairing and a pink, rugby-style shirt, adorned with the phrase “Gucci Loves Pink Eschatology 1921.” Love at first sight.
Watch the episode below.
GucciFest has officially concluded, with all seven episodes available to re-watch online on YouTube Fashion, Weibo, Gucci YouTube and through the designated GucciFest website. The following episodes featured American actor, Jeremy O. Harris, famed German choreographer Sasha Waltz, artist Ariana Papademetropoulos, singer-songwriter Billie Eilish, long-time Gucci muse, Florence Welsh and singer and actor Lu Han.
In addition to the miniseries, GucciFest also screened fashion films celebrating the works of fifteen independent young designers: Ahluwalia, Shanel Campbell, Stefan Cooke, Cormio, Charles De Vilmorin, JordanLuca, Mowalola, Yueqi Qi, Rave Review, Gui Rosa, Rui, Bianca Saunders, Collina Strada, Boramy Viguier, and Gareth Wrighton. The talented emerging designers were selected by Michele himself, to showcase their collections across the plethora of digital platforms of GucciFest.