Ready yourself for the outdoors with Gucci's latest collaboration, The North Face x Gucci in celebration of the spirit of exploration. During this time, the exploration may look a little more metaphorical than the physical exploration of place and time, but creative director Alessandro Michele wants us to remain curious and open in a moment of upheaval.
The capsule will feature a cross-category offering for all and will include ready-to-wear, soft accessories, luggage and shoes in a 70s-inspired colour palette which was curated from The North Face materials library. Essentially you can be kitted out with the lot if you so desire, especially if you plan to enter the actual wilderness in your new attire, in which case the collaboration will additionally offer tents and sleeping bags in true The North Face fashion.
For the campaign, Michele has conceived a series of dreamlike images shot by Daniel Shea, set in the Alps. The content has been created through a series of soft-focus stills and video, as well as through content created for TikTok. The film leads us through a trip to the wilderness with a group of Gucci-clad hikers, who camp by the lakes. It paints a picture of exploration and togetherness to look forward to in the future, especially in the instance of spending time in nature.
To align with a sense of harmony with nature, The North Face x Gucci Collection is showing moves to go greener, with a sentiment of sustainability close to its heart. The luggage contains ECONYL®— a nylon fabric sourced from regenerated materials (from fishnets, carpets and other scraps) that is recycled and recreated. Alongside the use of ECONYL®, archival fabrics have been partially incorporated into the collection to give them a new life.
For Syndey residents, Gucci will additionally launch a temporary pop-in takeover within their new Sydney boutique. The patterns of the collection will adorn the walls of the flagship, with a floor-to-ceiling wrap, with trunks arranged inside and spotlights to recreate the vault of a starry sky - alluding to the feeling of being inside a cosy tent. This will also be rolled out in Chadstone, Melbourne, via a free-standing pop-up structure.