Beauty / Feature

Gucci presents Acqua di Fiori

I am growing, I am wild, I am alive, I am an adventure, I am a constellation of stars, I am free, I am me. – Frances Cannon

Gucci Bloom Acqua di Fiori, the latest perfume from Gucci, is an intimate and personal fragrance inspired by friendship, and the metamorphosis from girlhood to womanhood. The scent transports the wearer to an imaginary garden filled with an abundance of flowers, and celebrates the authentic self, of spontaneity and youthful joy.

Gucci’s latest campaign to celebrate the fragrance launch is a coming of age story recounted through art, text and poetry. Featuring 15 female artists from all over the world, each artwork is a personal expression and journey of self, with hints of the fragrance embedded within. Illustrations by Phoebe Collings-James, Langley Fox Hemingway, Frances Cannon, Emma Allegretti, Joy Miessi and Joana Avillez capture the green Herbarium print packaging, the scent of green Galbanum and Cassis buds and the pale pink bottle. A celebration of women – just the way they are.

The Gucci BloomAcqua di Fiori project launches on May 1.

What are friends for?