Fashion / On Set

Gucci reimagines its emblematic Jackie 1961 bag with a contemporary twist for our ‘Resilience’ issue

Anike Hartje wears Gucci Cruise '22 for RUSSH's 'Resilience' issue.

Few bags are considered as perennially classic (or as timelessly beautiful) as Gucci's iconic Jackie bag. The crescent-shaped handbag was originally released by the house in the early 1960s, and shortly thereafter took on the namesake of former first lady Jackie Kennedy Onassis as an homage to how frequently and faithfully she sported her own.

The Jackie bag has remained a popular silhouette in the decades since. Gucci most notably revived and reinterpreted the heritage 1961 version of the Jackie bag for a more contemporary audience in their Fall/Winter 2020 collection, reviving demand and reinforcing the Jackie 1961 bag's status as a must-have item. These days, you'll see it perched on the arm of everyone from Kate Moss to Harry Styles.

For our March Resilience issue, model Anike Hartje took to the studio and the streets in Gucci's Cruise 2022 collection, replete with a myriad of Jackie bag iterations to show exactly why this accessory has stood the test of time and trend. Take a first look at the story below, shot by Joshua Bentley and styled by Hannah Cooper.

Both: Gucci Jackie 1961 small shoulder bag.


Both: Gucci Jackie 1961 small shoulder bag.


Right: Gucci Jackie 1961 shoulder bag.


Both: Gucci Jackie 1961 medium tote bag.


Left: Gucci Jackie 1961 small shoulder bag. Right: Gucci Jackie 1961 mini shoulder bag.


Both: Gucci Jackie 1961 small shoulder bag.
Gucci Cosmogonie collection worn throughout.


Discover the Gucci Jackie 1961 bag, and Gucci's latest collections online.

To experience the Resilience issue in its entirety, the March edition of RUSSH will be available on newsstands from March 2 and through our shop online. Read more about the inspiration behind the issue in Jess Blanch's editor's letter and get to know our cover star, Lucy Rosiek through our exclusive model profile. Wanting to purchase the Resilience issue in person? Find a stockist near you.

PHOTOGRAPHY Joshua Bentley
FASHION Hannah Cooper
MODEL Anika Hartje @ IMG
HAIR Kyye @ AP—REPS using Oribe
MAKEUP Sean Brady using Kaleidos and M.A.C Cosmetics

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