Fashion / Style

A showcase of Gucci x Adidas, a lesson in elevated streetwear honouring brand heritage

gucci x adidas

Merging emblems of the House with iconic streetwear styles, the Gucci x adidas collaboration expands on the sartorial streetwear creations debuted on the runway. Designed by Creative Director Alessandro Michele, the range is a spectrum of sport-inspired pieces distinguished by the kaleidoscopic aesthetics of the show.

The heritage of both brands echo in a trio of lines, a celebration of stripes playing out across ready-to-wear pieces melding the silhouettes of athletic staples with leisurewear. Retro sportswear silhouettes are crafted in future-conscious materials across cotton, viscose and more and from shirts to trousers, many pieces contract between the Three Stripes of adidas and the red and green Web of Gucci; one side featuring the adidas signature and the other Gucci’s well-known emblem.

gucci x adidas

A signature for adidas, Michele reimagines the tracksuit in multiple ways, seen through shorts and jogger pants for women and flared trousers and bowling shirts for men. Designed to be mixed and matched, they are the apex of that playfulness this collaboration brings to the fore. Juxtaposing the streetwear aesthetics of the tracksuit, conventionally formal pieces included heels, loafers and silk scarves are also reinvented as a hybrid of the two brands and marked with more casual codes.

gucci x adidas

Accessories weren’t immune to the Gucci x Adidas collaboration, with the Gucci Horsebit 1955 crossbody and tote reimagined with the adidas Trefoil and small and large duffle bags also wrapped in Trefoil, emblazoned with Gucci spelled backwards. Adidas Gazelle sneakers have a distinctly Gucci twist, alongside Gucci’s signature Horsebit loafers accented by adidas’ Three Stripes. Silk Carrès and ribbons recall sport inspirations through considered motifs. The collection sees gold bags and umbrellas introduced in either GG monogram or the adidas x Gucci logo. Think sportswear, elevated with a quintessential Gucci twist in what will become a collaboration to remember.

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