Fashion / On Set

Darling, You’re a Diva!

'Darling, you're a diva' was the only title appropriate for a shoot clad in Gucci Spring 2022 Ready-to-Wear. From Hollywood Boulevard to the pages of our centennial issue, more was more. Think: sequins, feathers, ruffles and platforms. The ultimate Old Hollywood fantasy, peppered with motifs from subsequent decades.

Aptly titled "Love Parade," the collection is an homage to Hollywood at its best, the panache front of centre in the garments crafted. Gucci Creative Director, Alessandro Michele, cited his mother as encouraging his love of old Hollywood, explaining he originally wanted to be a costume designer. The collection holds a distinctly cinematic sweep throughout the collection, mixing classic Hollywood tropes with contemporary flare.

GUCCI dress.


Left: GUCCI dress and tiara. Right: GUCCI dress and tiara.


“Mum worked in the film industry as an assistant in a production company,” explained Michele in the shownotes. “I remember all the stories she told me, and the details and the sparkles, about that dream factory. There was the alabaster paleness of Marilyn Monroe and her diaphanous voice. There were the black satin gloves of Rita Hayworth and Veronica Lake’s velvet hair, as well as the bewitching allure of Rock Hudson and Kim Novak’s dizzying transformative power. Everything felt like a fairy tale.”

And a fairy tale Michele has created in this collection, and a tale subsequently told in our 100th issue, lensed by Tim Ashton. These images evoke a sense of escapism, a time when glam was the go-to. Matching your sequin vest with gloves, the bigger the hair the better the hair. Nothing off limits, one is free to be utterly themselves.

gucci spring rtw 100

Left: GUCCI vest and gloves. Right: GUCCI dress and gloves.


gucci spring rtw 100

GUCCI bodysuit.


Left: GUCCI dress. Right: GUCCI dress and gloves.


gucci spring rtw 100

GUCCI jacket, pants and shoes.


gucci spring rtw 100

GUCCI headpiece.


Discover the latest collections, featured in our 100th issue at Gucci, in store and on the Gucci website.

Experience the 100th issue in its entirety this May, available on newsstands from May 19 and through our online shop. Find a stockist near you.

PHOTOGRAPHY Tim Ashton @ After Winter Agency
FASHION Hannah Cooper
MODELS Aweng @ IMG, Emilie @ Priscillas, Berry @ Chadwicks
HAIR Joel Forman @ After Winter Agency using ORIBE
MAKE-UP Anne Timper using Gucci beauty
NAILS Cindy Vellis Manicurist using Dazzle Dry
PHOTOGRAPHER’S ASSISTANTS Bananas Clarke and Seok-Yoon
DIGITAL OPERATOR Josh Carr Hammerston 

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