Here at RUSSH our love for the effortless and jubilant dressing of the 'Danish woman' is well-documented. Come Copenhagen Fashion Week we're on standby, taking notes as looks roll down the runway and out onto the street in what is arguably one of the best street-style displays in the world. Of course, no one manages to get us all riled up like Danish label Ganni can. Ganni's ability to reimagine shirred cotton dresses, peter pan collars and clashing prints is a skill worth celebrating, second only to its' unwavering commitment to sustainability and the environment. Oh, how these two talents merge in its' latest project, Ganni Re-worked.
Released just yesterday, Ganni dropped a new highly covetable capsule made entirely from reworked and repurposed materials. As the name suggests, each garment from the 22-piece range is crafted exclusively from unused fabric rolls and unsold clothing. This method was introduced in the wake of the pandemic, in order to give excess stock a new lease on life and minimise unnecessary waste. Given its success, the brand have announced that a 'Re-Worked' capsule will be a permanent part of its' yearly offering. An initiative we hope others will follow.
Prints from previous seasons have been refashioned into Ganni's signature styles. Think seer-sucker maxi-dresses in sky-blue, onyx and khaki checks to wool-cardigans rounded out with an exaggerated cotton collar. Ganni's Creative Director, Ditte Reffstrup, said of the capsule, “I love the challenge of working with past season prints and fabrics."
View this post on Instagram
"For this capsule, I’ve been looking through the archives, bringing back signature silhouettes reimagined in clashing prints and different fabrics. The collection feels familiar, in a good way - like meeting an old friend. It’s Ganni to the core," Reffstrup continued.
Seeing as Ganni 'Re-Worked' dropped September 16, the capsule is available to shop right this very moment on Ganni's website. As with all of Ganni's releases, we expect these pieces will be snatched up rather quick. So if there's a piece that's caught your eye, run don't walk.