Fendi is tapping into summertime for the Northern hemisphere, and how it's making us lust for springtime. Indulge in all that warm weather brings with Fendi's Summer 2021 capsule, complete with a collaboration with New York-based visual artist Sarah Coleman, known for her disruptive manipulation of designers’ materials that she employees to rethink and repurpose everyday objects with an ironic filter.
The result, is a joyful collection injected with acidic yellows and vibrant blues, brought to attention with retro and naughties motifs, evoking the kind of desire to be at a beach party in Miami in the 90s.
Dubbed FF Vertigo, Coleman and Silvia Venturini Fendi worked together to conceive a new iteration of the FF logo pattern that we know and love, one that reflected both the iconic history of the FF logo, and Coleman's artistic vision. What resulted, is the FF logo filtered through a 70s psychedelic lens - FF Vertigo, offering a twisted version of the classics.
Applied throughout the accessories collection, FF Vertigo is printed on the signature Peekaboo bag, alongside coated canvas, a re-edition of the Baguette 1997 bag, the newer Fendi Bauletto mini, and the Fendi Mini Sunshine Shopper in straw.
For women's ready-to-wear, we are offered the sense of exploration and freedom synonymous with an outdoor lifestyle, marrying the style and elegance known to the Italian House with functionality. Iterated in utilitarian multi-pocket skirts, transformable jackets, and cargo pants, paired with form-hugging bodysuits and draped tops emblazoned with the FF Vertigo pattern, which appears on sporty windbreakers worn with coordinated gym sets, on one-piece swimsuits and bikinis, as well as on lace dresses, trench coats and fluid pants.
Alongside Women's RTW and accessories, is Menswear iterated with the same motifs: utilitarian T-shirts, bowling shirts, bermuda pants, fisherman’s vests matched with coordinated baggy pants. Polished raincoats are offered alongside summer suits crafted from lightweight organza.
For Fendi's kidswear, the psychedelic FF Vertigo pattern is printed over nylon outfits and canvas compact pants, on organza draped frocks and tops, as well as on a selection of beachwear styles.
FF Vertigo had been iterated onto timepieces, and even novetly objects, such as a Polaroid camera, a Bento box, a camping equipment set, including a tent and a men’s technical backpack.
Essentially, Fendi and Sarah Coleman have you covered for the summer ahead, quite literally. The FF Vertigo collection is available to shop via Fendi's website, now.