Fendi has collaborated with 20 local artists across Italy to tap ateliers in different regions throughout the country to reimagine Silvia Venturini Fendi's signature Baguette handbag for the brands Hand in Hand project. The project aims to honour the diversity and unique quality of Italian craftsmanship.
“I have developed a special project with Italian artisans, each one selected from a different Italian region. The first example is the leather Baguette bag that was presented on the Fall/Winter 2020 to 2021 catwalk. It is made in Tuscany by a man who normally makes small leather goods all by hand in small quantities,” Venturini explained in a press release. “He makes everything by himself. It’s made of vegetal leather, very natural, and there is no stitching, it’s just bonded. My aim now is to explore every Italian region and select the best artisans still working today – and then expand the project worldwide.”
The Valle D’aosta silhouette is a standout, which is hand-woven from local natural textiles and embroidered with custom red motifs. Alongside this, the Liguria arrives in a feminine white design influenced by Campo Ligure’s medieval tradition of filigree silverworkand the Emilia Romagna comes with a mosaic-like starry sky pattern crafted from of hand-cut micro tiles, a tribute to the breathtaking glass and stone mosaics of Ravenna. The Campania is crafted using a technique called ‘tarsia sorrentina’, this delicate craft sees artisans cut and set fine pieces of contrasting wood in precious objet d’art. In partnership with Stinga Tarsia, a structured FENDI Baguette in veneered panels of briar burl wood that is inlaid with a fancy FF logo pattern in pale maple and with a glossy finishing. The Calabria showcases the art of weaving ginestra broom fibers, an all-natural Fendi Baguette features local traditional motifs and plant-based tinctures.
Watch the video below to learn more about the “Hand in Hand” project. You can head to Fendi’s website for more detailed information.